Global delivery experience platform Parcel Perform has unveiled the AI Visibility Index, a first-of-its-kind public benchmarking tool for e-commerce. This innovative platform is designed to track and rank how AI shopping assistants like ChatGPT, Gemini, and Perplexity recommend brands to consumers. As shoppers increasingly bypass traditional search engines, the index provides retailers with critical, objective intelligence on their standing in this influential new channel, filling a significant visibility gap in the market.
A New Frontier in E-Commerce Analytics
The rapid adoption of AI for shopping queries presents a new challenge, as most brands have no insight into these AI-driven conversations. Dr. Arne Jeroschewski, CEO of Parcel Perform, highlighted that consumers are asking AI directly for product recommendations, a trend that could render brands invisible if they are not mentioned. This lack of visibility means competitors could capture sales while other brands remain unaware of their absence from these crucial recommendations.
Unpacking the Index's Core Metrics
To provide a comprehensive analysis, the AI Visibility Index ranks the top ten brands weekly using three core scores. The Visibility Score (0-100%) indicates whether a brand appears in AI responses to purchase-intent questions, while the LLM Ranking (1-10) shows its position. Additionally, a Brand Trust Score (-/+100%) gauges the sentiment of the AI's description, offering a multi-faceted view of a brand's performance.
Differentiating from Existing Tools
This new index distinguishes itself from generic monitoring tools by focusing specifically on purchase-intent prompts and actual retail recommendations. While other tools track broad brand mentions, Parcel Perform’s platform identifies which retailers win the recommendation when a shopper is ready to buy. Dr. Jeroschewski clarified that this is a direct measurement of AI answers, not a reflection of website traffic or search engine keyword rankings.
Ensuring Transparency and Objectivity
Parcel Perform emphasizes that the index is purely observational and does not manipulate large language model (LLM) outputs or accept payment for placement. Dr. Jeroschewski likened it to "the Nielsen ratings for AI Commerce," providing objective data to help brands make informed decisions about their strategy. To bolster this transparency, the company makes its pre-built prompt libraries for each industry publicly available, showing the exact questions driving the rankings.
Accessibility and Future Expansion
The AI Visibility Index is available to the public for free and does not require registration, with fresh data updated every Monday. At launch, the tool covers eight industries—including apparel, consumer electronics, and furniture—across the United States, United Kingdom, and Germany. The company has announced plans for continuous expansion, with additional industries and regions set to be added on a weekly basis to broaden its scope.
The launch of the AI Visibility Index by Parcel Perform represents a pivotal development for retailers adapting to the age of AI Commerce. By delivering transparent, actionable intelligence on how AI assistants influence consumer choice, the platform equips brands with the tools to compete effectively. This new standard for measuring visibility is essential for any e-commerce business seeking to understand and optimize its presence in a rapidly evolving digital landscape.