London-based MyARC has unveiled a next-generation platform designed to help fitness creators grow scalable, sustainable businesses while delivering personalised training experiences. The company recently closed a funding round exceeding $2.3 million, with backing from Araya Ventures, Morgan Stanley, Techstars, and G Fund. The investment coincides with the launch of the upgraded platform, which combines automation, AI-driven programming, and monetisation tools for creator-led fitness businesses.
Addressing Industry Challenges
Founded by Peter Monteza alongside co-founders Nikhil Shah and Arohan Subramonia, MyARC targets structural challenges in the online fitness sector. Traditional approaches, relying on static programmes or one-to-one coaching, often limit creators’ ability to scale and monetise effectively. MyARC’s platform allows creators to deliver personalised training and nutrition plans that adapt to each user’s goals, preferences, and lifestyle while maintaining scalability.
Platform Features and Capabilities
The platform offers a suite of tools to automate the personalisation of training schedules, recipes, and nutrition plans. Creators can also launch and manage branded fitness applications without any coding knowledge. Subscription-based monetisation models are supported, combining workouts, challenges, and meal planning to generate sustainable income streams.
Supporting Creator Growth
Automation extends beyond programming, enabling creators to maintain active community engagement and streamline operational processes. This approach addresses the limitations of traditional fitness models, where creators are often stuck between low-value generic products and intensive one-on-one coaching. According to MyARC, creators using the platform have generated substantial revenue over the past two years, with several achieving seven-figure earnings and average annual incomes in the high six-figure range.
Global Reach and Impact
The platform currently supports a global audience, with thousands of daily active users collectively completing hundreds of millions of minutes of training. MyARC empowers creators to scale their impact and revenue without sacrificing quality or personalisation. This global footprint positions the company as a significant player in the creator-led fitness economy, connecting creators with audiences worldwide.
Future Plans and Funding Utilisation
The newly secured funding will be allocated toward further product development, enhancement of creator tools, and expansion of global growth initiatives. MyARC intends to continue refining its automation and AI-driven features to make personalised fitness coaching more accessible and scalable. The company’s goal is to provide the operating system for online fitness, enabling creators to build sustainable businesses while delivering measurable results for their users.
By combining technology, automation, and monetisation capabilities, MyARC offers a transformative solution for fitness creators seeking to scale their offerings and grow sustainable revenue. The platform addresses key pain points in the fitness industry while providing creators with the tools needed to engage audiences globally. With fresh funding and an upgraded platform, MyARC is poised to reshape the landscape of creator-led fitness.