MoneyHash, a leading payment orchestration platform, and WalaOne, a prominent digital loyalty wallet, have announced a strategic partnership in Saudi Arabia. This collaboration aims to provide merchants with seamless access to loyalty and rewards solutions through a single, unified infrastructure. The integration simplifies how businesses engage customers by embedding loyalty directly into the payment process, removing significant technical barriers.
Streamlining Merchant Loyalty Programs
Historically, implementing customer loyalty programs has been a fragmented and resource-intensive process for merchants in the region. Businesses often had to manage separate integrations, negotiate individual contracts, and build complex logic within their own systems. This operational overhead created a significant barrier, particularly for mid-sized companies looking to enhance customer retention.
The new partnership fundamentally changes this dynamic by positioning loyalty as a core component of the payment infrastructure. Through MoneyHash’s unified API, merchants can now activate WalaOne’s extensive loyalty network with the same ease as adding a new payment gateway. This approach eliminates the need for bespoke development, allowing businesses to test and scale loyalty initiatives without additional technical investment.
A Unified Vision for Customer Engagement
Both companies share a vision centered on creating more intelligent and rewarding payment journeys to elevate the customer experience. Abdullah El Khayat, GM and Country Director of Saudi Arabia at MoneyHash, noted that loyalty is becoming a core element of sustainable customer relationships. He emphasized that this integration gives businesses a direct path to activate meaningful loyalty experiences without operational friction.
This sentiment is echoed by WalaOne, which was built to unlock the full value of loyalty programs for consumers and merchants alike. Obadah Khaled, Head of Business Unit at WalaOne, stated that partnering with MoneyHash helps expand that value to a wider ecosystem. The collaboration enables businesses to focus on improving customer engagement rather than navigating complex technical integrations.
Tapping into a Thriving Market
This partnership is particularly timely for the Saudi Arabian market, where consumers are highly engaged with loyalty ecosystems that influence their purchasing decisions. However, the ability for businesses to offer compelling rewards has often been limited by technical fragmentation and effort. This collaboration directly addresses that market gap by simplifying access to sophisticated loyalty tools.
WalaOne brings a substantial network to the partnership, including a user base of 4.5 million and collaborations with major brands like noon, Amazon, and AliExpress. By plugging this network into MoneyHash's infrastructure, merchants can instantly tap into a large, engaged audience. This synergy reinforces MoneyHash’s mission to turn payment complexity into a competitive advantage for businesses.
Ultimately, the collaboration between MoneyHash and WalaOne marks a significant advancement in simplifying commerce technology for businesses in Saudi Arabia and beyond. It effectively transforms loyalty from an isolated, complex project into an integrated and scalable revenue lever accessible through core payment infrastructure. This strategic move empowers merchants to build stronger customer relationships and drive growth with greater efficiency.