Madica has announced two new investments in North Africa and a strategic partnership intended to widen access to early-stage capital across the continent. The firm is backing Morocco’s Hypeo AI and Tunisia’s Anavid, two startups applying artificial intelligence to practical marketing and retail problems. Alongside the funding, Madica is partnering with the African Business Angel Network to connect institutional investors and angel capital at scale.
Funding and Program Details
Each company will receive up to $200,000 and enter Madica’s 18-month program that combines mentorship, executive coaching, and immersion visits to leading local and global tech ecosystems. The program is designed to help founders sharpen go-to-market execution, strengthen governance, and build investor readiness while preserving founder ownership. Portfolio companies also gain access to Madica’s global investor network to accelerate follow-on financing and regional expansion.
Hypeo AI’s Focus
Hypeo AI is a software platform that streamlines influencer marketing by automating brand matching, campaign workflow, and payment settlement in one environment. For brands, the system reduces manual coordination and improves performance tracking across creators and channels. For creators, it standardizes onboarding and payouts, which increases reliability and speeds up collaboration cycles.
Anavid’s Focus
Anavid integrates with existing CCTV infrastructure to detect theft and deliver real-time computer vision insights that reduce retail shrinkage. Its analytics help store operators identify loss patterns, adjust staffing, and improve aisle experiences without disruptive hardware overhauls. By fitting into established retail workflows, the technology aims to shorten deployment times and deliver measurable operational impact.
Partnership with ABAN
Madica’s agreement with the African Business Angel Network opens syndication, co-investment, and shared diligence opportunities between ABAN-affiliated angels and institutional capital. ABAN counts more than 5,000 angels across 37 African countries and the diaspora, creating a pipeline for high-quality early-stage deal flow. The collaboration is intended to make capital more available where it is scarce and to align local expertise with long-term funding partners.
Portfolio and Strategy
The announcement follows Madica’s February backing of Medikea, Motherbeing, Pixii Motors, and ToumAI, a combined $800,000 pre-seed allocation across healthcare, e-mobility, and AI. With Hypeo AI and Anavid, Madica has now invested in ten startups totaling $2 million as it pushes into underserved regions. Launched in 2022 as an affiliate of Flourish Ventures, the firm targets $6 million deployed into 30 African startups by 2025, prioritizing founders outside traditional hubs.
By pairing new AI investments in Morocco and Tunisia with a continent-wide angel partnership, Madica is positioning early-stage founders for stronger capital access and sharper execution. The approach blends equity, structured support, and network effects to turn promising products into scalable businesses. If the model continues to compound, it could help normalize distributed venture activity and accelerate practical AI adoption in core African industries.