LET'S, a technology firm specializing in corporate efficiency, has appointed co-founder Sandra Mortari as its new Chief Human Resources Officer. With over 30 years of leadership experience, Mortari is tasked with structuring the company's Culture and Human Development department. This strategic move comes as LET'S navigates a period of accelerated growth and organizational consolidation, positioning human capital as a central pillar of its expansion strategy.
A Strategic Appointment for Governance
Since co-founding LET'S in 2015, Sandra Mortari has been integral to several key operational areas within the company. Her extensive background spans commercial activities, strategic relations, and carrier management, providing her with a holistic view of the business. This deep-seated experience is considered a cornerstone of the company's new governance and leadership direction, ensuring a leader who understands the organization from the ground up.
CEO André Mortari highlighted the strategic value of this appointment, emphasizing her profound understanding of the company's core identity. "Having Sandra responsible for hiring is very strategic for us because she has the DNA of who we are," he stated. Her leadership will ensure the consistent application of crucial policies, including diversity initiatives, information security protocols, and data privacy compliance.
Championing a People-Centric Culture
For the new CHRO, this role reinforces her fundamental belief that technology only creates meaningful impact when deeply connected to people. Sandra Mortari stated her primary mission is to care for the individuals who make the company's success possible. She firmly believes that "technology without a soul does not transform," underscoring her human-centric approach to innovation and corporate development.
Mortari aims to cultivate an ecosystem built on the principles of respect, active listening, and continuous learning. This environment is designed to empower every employee, partner, and client to feel part of a larger, purpose-driven mission. Her vision is to create a collaborative atmosphere where people are the central focus of all technological advancements and business processes.
Driving Innovation Through Diversity
A key component of Mortari's strategy involves leveraging diversity as a powerful engine for innovation, especially during expansion cycles. She champions the increased presence of female and senior leadership as a vital force for fresh perspectives and robust decision-making. This focus is intended to enrich the company's creative and strategic capabilities as it continues to grow its market presence.
This leadership change signals a new cycle of governance at LET'S, centered on three core pillars: people, technology, and efficiency. The primary goal is to fortify the company's unique culture, ensuring it remains a guiding force during its expansion. This structured approach aligns internal development with the company's overarching business objectives for sustainable success in a competitive landscape.
Future Initiatives and Sustainable Growth
In the coming months, Mortari will lead several key initiatives to bring this vision to life. Her agenda includes launching programs to cultivate diverse leadership and implementing new human development policies across the organization. A significant part of her focus will also be on integrating Environmental, Social, and Governance (ESG) principles into the corporate culture.
LET'S views its People department as a strategic axis for achieving sustainable scale and long-term success. Mortari's role is central to ensuring that the company's growth is supported by a strong, engaged, and inclusive workforce. "My goal is to consolidate a living, strategic, and humanized culture," she affirmed, positioning people as the ultimate competitive advantage.
Sandra Mortari's appointment as CHRO marks a pivotal moment for LET'S, reinforcing its commitment to a people-first growth strategy. By entrusting its cultural development to a co-founder with deep operational insight, the company is strategically aligning its human capital with its business ambitions. This move positions LET'S to scale effectively while ensuring its foundational values of innovation, diversity, and efficiency remain at its core.