Sydney-based startup Keeyu has secured $2.3 million in pre-seed funding to tackle one of e-commerce’s most persistent pain points, the post-purchase delivery experience. The company targets the flood of “Where is my order?” queries that hit support teams once something goes wrong after checkout. By shifting retailers from reactive firefighting to proactive issue prevention, Keeyu positions itself as an infrastructure layer for more predictable, profitable online operations.
Fixing Post-Purchase Operations with AI
Keeyu has built an AI-powered platform designed specifically for proactive post-purchase operations in e-commerce. Instead of waiting for frustrated customers to complain, the system connects to payment gateways, order management tools, logistics providers, and helpdesks, then continuously monitors every order in real time. When it detects anomalies such as failed payments, stockouts, shipping delays, or address issues, it can trigger automated workflows to resolve problems before customers notice.
Funding Round and Investor Backing
The $2.3 million pre-seed round was oversubscribed and led by Australian venture firm Rampersand. The round also attracted participation from Archangel Ventures, Startmate, Empress Capital, Exhort Ventures, Sydney Angels, Southern Angels, and several prominent individual backers. Notable angels include Marketplacer cofounder Jason Wyatt, Eucalyptus executive Alexey Mitko, ecommerce veteran Paul Greenberg, and investor Luigi Iacullo, underscoring strong confidence in Keeyu’s market potential.
Traction, Customers, and Measured Impact
Since launching its product in July 2024, Keeyu has onboarded 15 retailers spanning 25 consumer brands. Customers include fashion and lifestyle names such as Decjuba, Rebel Sport New Zealand, Camilla, EHP Labs, Clutch Glue, and swimwear label Budgy Smuggler. Across these users, Keeyu reports up to 90 percent fewer support tickets, a 50 percent cut in manual workload for operations and customer experience teams, and around a 9 percent improvement in customer retention.
Founders’ Background and Product Vision
Keeyu was founded in 2023 by chief executive officer Jevon Le Roux, chief product officer Tracy Godtschalk, and cofounder Tahir Rauf. The trio previously held roles across major retail and ecommerce brands such as Sportscraft, SurfStitch, and Mastercard, giving them direct exposure to the operational chaos that follows delayed or failed deliveries. Drawing on that experience, they describe Keeyu as the tool they wished existed when they were manually fixing late-night fulfillment problems and dealing with angry customers.
Investor Perspective and Strategic Roadmap
Rampersand partner Taryn Pieterse argued that e-commerce operations remain fundamentally broken, with teams stuck in a never-ending cycle of chasing tickets and patching issues across fragmented systems. She said Keeyu’s founders bring the domain expertise and execution discipline needed to turn that chaos into a predictable, automated process that protects loyalty and margins. With the new capital, Keeyu plans to accelerate product development of its AI agent, expand go-to-market and onboarding efforts, and grow its team to reach more retailers globally.
Keeyu is betting that the future of e-commerce support will not be ticket-based but predictive, silent, and largely automated. By aiming to eliminate the question “Where is my order?” from the customer vocabulary, the startup wants to shift customer service from crisis management to relationship building and revenue growth. If it can maintain its early performance metrics at scale, Keeyu could help define proactive post-purchase operations as a new standard for online retail.