Saudi Arabia’s quick-commerce space is moving into a new phase as Doos announces a strategic investment from Jahez Group. The deal, disclosed on November 2, 2025 in Riyadh, ties a fast-growing curated retail platform to one of the Kingdom’s most established on-demand ecosystems. Both companies position the partnership as a catalyst for better product discovery, crisper in-app experiences, and faster last-mile fulfillment for Saudi households.
About the Companies
Doos was founded in Jeddah in 2023 by Saudi entrepreneur Tala Al Sahsah with a thesis that convenience retail should feel premium, local, and trend-aware. The platform blends supermarket staples with fresh produce, beauty items, gifts, and lifestyle products in a single, tightly curated experience. It currently operates cloud stores in Jeddah and Riyadh, with nationwide expansion on the roadmap.
Strategic Rationale
For Jahez, the investment advances a long-term strategy to extend beyond food delivery and deepen exposure to quick-commerce. Management frames the move as leveraging Jahez’s technology, scale, and logistics capabilities to amplify Doos’s merchandising and operations. The combined proposition targets a seamless loop from app interaction to ultra-fast order fulfillment while maintaining a local, family-centric brand identity.
Product and Operations
Doos differentiates through selection and presentation rather than sheer catalog volume. The company curates global and local brands across lifestyle and premium categories to keep assortments fresh and relevant. That approach complements a delivery network built for speed, aiming to set service benchmarks for convenience retail in major Saudi cities.
Leadership Commentary
Jahez CEO Eng. Ghasab Al Mandil describes the deal as a value-driven investment that strengthens the core platform and supports the Kingdom’s digital economy. He highlights the rapid evolution of quick-commerce and the potential gains from combining Jahez’s infrastructure with Doos’s customer-first operating model. The emphasis is on sustainable growth, ecosystem extension, and disciplined execution across adjacent verticals.
Founder Perspective
Doos founder and CEO Tala Al Sahsah positions the brand as more than rapid delivery. She underscores a curated experience built around quality, variety, and cultural fit for Saudi families, with selection choices designed to stay ahead of trends. The message is that convenience can be elegant and authentically local while still operating at speed.
Market Context
Saudi Arabia’s convenience economy continues to expand as consumers demand immediacy and breadth without sacrificing experience. Quick-commerce players that pair reliable fulfillment with distinctive merchandising are gaining an edge in customer retention and basket growth. By uniting a scaled infrastructure provider with a curation-led retailer, this deal aims to compete on both speed and taste.
Execution Priorities
Short-term priorities are likely to center on tightening integrations across apps, catalogs, and last-mile operations. Aligning inventory visibility, demand forecasting, and promotional engines should unlock faster delivery windows and higher conversion. As footprint grows, localized assortments and targeted partnerships will be critical to defend unit economics and sustain frequency.
Outlook
If execution aligns with the stated vision, Doos could accelerate expansion while preserving its differentiated positioning. Jahez gains a stronger foothold in non-food quick-commerce, opening cross-sell and loyalty opportunities across its broader ecosystem. The broader market will watch for service levels, assortment novelty, and the pace of new city launches as early indicators of traction.
The Jahez investment in Doos signals confidence in curated quick-commerce as a durable growth lane in Saudi Arabia. It blends scale, technology, and local merchandising to push convenience retail toward faster and more refined customer experiences. With clear ambitions and complementary strengths, the partnership now turns to disciplined delivery on operations and expansion.