Bengaluru-based fabric care startup Iztri has raised Rs 10 crore, approximately $1.1 million, in a seed funding round led by All In Capital and Suashish Group. The company operates a hyperlocal apartment-hub model focused on fabric care services such as ironing. The new capital is expected to support hub expansion, technology upgrades, and entry into additional services such as dry cleaning and shoe care.
Funding Round and Investor Participation
The seed round drew participation from a broad set of angel investors, including Anupam Mittal, Kunal Shah, Tanmay Bhat, Gaurav Munjal, Roman Saini, and Abhishek Goyal. The JK Tyre family office, Shadowfax cofounders Abhishek Bansal and Vaibhav Khandelwal, and existing backer PedalStart also invested in the round. This investment follows two earlier rounds in 2025 and brings the startup's total funding to about Rs 12 crore.
Company Origins and Operating Model
Iztri was founded in 2024 by Rohit Ramesh and Ankit Choudhary and began full operations in early 2025. The company follows a hyperlocal hub model that combines local infrastructure, trained workers, and technology-driven backend operations. By managing neighborhood hubs directly, Iztri aims to standardize turnaround times and improve consistency in a traditionally unorganized service category.
Current Traction and Workforce
Iztri currently serves more than 25,000 customers across Bengaluru and has created structured employment opportunities for over 200 blue-collar workers through its network of hubs. The startup's direct control over local infrastructure and trained staff has helped it maintain consistency in service delivery. This early traction indicates strong demand for organized fabric care services in dense urban residential markets.
Planned Use of Funds
The fresh capital will be used to add more hubs across Bengaluru, improve technology and operations, and deepen the company's service quality. Iztri also plans to expand its portfolio by introducing dry cleaning and shoe care services. These additions are designed to make the platform a more comprehensive fabric care provider for urban households.
Growth Targets and Expansion Roadmap
Over the next six months, Iztri aims to increase its customer base from 25,000 to more than 100,000. In the following two to three years, the company plans to strengthen its presence across southern India before entering the country's top five metro cities. This phased roadmap reflects a focus on achieving operational density and service reliability ahead of wider expansion.
Founder and Investor Perspectives
Rohit Ramesh, cofounder of Iztri, said fabric care is one of the most frequent services used by urban households, yet the experience has remained largely unchanged for decades. He added that the company's ambition is to make fabric care predictable, consistent, and trustworthy, starting with ironing. Aditya Singh, partner at All In Capital, noted that Iztri is building operating infrastructure around the service rather than simply aggregating existing providers.
Industry Context and Differentiation
Fabric care remains a large, high-frequency category in urban India, but organized players have limited penetration compared with other home services. Iztri is positioning itself through a hub-led model that controls service quality and execution rather than depending on loose aggregation. Investors believe this infrastructure-first approach can create a differentiated and scalable network in a fragmented market.
With this seed round, Iztri has secured the capital needed to strengthen its Bengaluru operations and broaden its service mix. The company's immediate priorities include customer growth, reliable service delivery, and the expansion of its hub network. Its progress in southern India and later entry into top metro cities will help determine whether organized fabric care can scale effectively in urban India.