Casablanca-based Wita Ventures, founded in 2020, is carving out a distinct role in North Africa’s venture landscape by backing practical, scalable technologies at the earliest stages and then helping founders expand across Francophone Africa and the wider MENA region. Operating with a lean team, the venture capital firm has emerged as a frequent lead or co-lead in Moroccan pre-seed and seed rounds, while collaborating with local investors to help portfolio companies raise larger follow-on financings.
Focused Thesis, Regional Ambition
Wita positions itself as a sector-focused early-stage investor with a clear remit: support Morocco-based founders building in edtech, fintech, healthtech, hospitalitytech, and sportech. Its target checks typically range from approximately $200,000 to $600,000 at pre-seed and seed. Notable examples include Kezakoo, DataPathology, Colis, and Washminute. When opportunities warrant deeper participation, Wita Ventures is willing to scale up: the firm co-led a nearly US$1.9 million round at the later seed/pre-Series A stage for ORA Technologies. This flexible ticket sizing reflects a broader strategy—establish conviction locally, then accelerate regional growth by partnering with co-investors.
A Playbook Built on Local Leadership
The firm’s investment strategy is rooted in backing Morocco-based founders at the inception stage, often serving as the lead or co-lead to set terms and catalyze momentum. From there, Wita Ventures works to open doors into neighboring markets, drawing on partnerships with domestic funds such as Azur Innovation Management to assemble larger rounds when portfolio companies are ready to scale. With three funds Wita Ventures signals continuity and capacity to keep supporting founders through successive stages of growth.
The Team Behind the Deals
Co-founder and GP Hiba Mrani Alaoui anchors Witamax’s approach with a blend of institutional rigor and ecosystem fluency. An HEC Paris alumna, she brings leveraged buyout experience from New York and advisory work in Paris and Casablanca. Her record includes contributions to CAC 40 startup accelerators and corporate VC initiatives in France. Over the past seven years, she has become one of Morocco’s most active early-stage investors, advising more than 200 startups and co-founding Witamax, the country’s first UHNWI-backed VC fund. Deeply embedded across institutional, corporate, public and private circles, Mrani Alaoui maintains relationships with the majority of Morocco’s founders and serves on the board of Endeavour Morocco, where she supports the scaling of high-impact entrepreneurs.
She is joined by co-founder and GP Omar Lemrabet, rounding out a leadership bench that blends financial execution with on-the-ground network effects. Together, they have assembled a portfolio that includes ORA Technologies, Talaty, Colis.ma, Washminute, DataPathology, Kezakoo, and Lacaisse.ma—companies that map closely to the firm’s emphasis on practical solutions.
Recent Momentum and Strategic Alliances
Wita Ventures’ co-lead role in ORA Technologies’ $1.9 million pre-Series A pushed the Moroccan super-app’s total to the Series A stage where it raised $7.5 million. The deal highlights Wita’s conviction that digital infrastructure plays a role in driving mobile payments, e-commerce activity, and financial inclusion—pillars of Morocco’s evolving digital economy.
With a headquarters in Casablanca and a thesis anchored in Morocco-first, region-next execution, Wita is emerging as a cornerstone of the country’s early-stage market. Its disciplined ticket sizes at pre-seed and seed, willingness to scale up in later seed rounds, and collaborative approach with local funds provide a coherent path from product validation to regional expansion. Under the leadership of Hiba Mrani Alaoui and Omar Lemrabet, and buoyed by recent milestones like the ORA Technologies financing and new alliances with prominent local capital, Witamax is positioned to keep translating Morocco’s founder momentum into durable, cross-border growth stories.