Ghent based software startup Introw has secured a $3 million funding round to accelerate its vision for AI driven B2B partnerships. The round is led by European early stage investor Visionaries Club, with follow on participation from PitchDrive. The new capital builds on the company’s early momentum, with its platform already used by more than one hundred B2B companies to generate additional sales pipeline through partners.
New funding and investor backing
The latest raise follows an earlier one million euro round from PitchDrive and several angel investors, including former Showpad executive Pieterjan Bouten and former HubSpot executive Ewout Meyns. With this new investment, Introw strengthens its cap table with Visionaries Club, a fund known for backing B2B software and AI companies across Europe. The structure of the round positions the company to move from early product market fit into a more aggressive commercial scale up phase.
From studio project to fast growing startup
Introw was founded in early 2023 by chief executive officer Andreas Geamanu, chief technology officer Laurens Lavaert and head of AI Simon Van Den Hende. The company first emerged from StarApps, the venture studio created by serial entrepreneurs Lorenz Bogaert and Nicolas Van Eenaeme, sometimes referred to as part of the Netlog mafia around earlier Belgian tech successes. In 2025, Introw expanded its team from four to fifteen employees and reports that revenue has increased fourfold year on year.
Shifting sales strategies toward partners
B2B buyers increasingly expect relevant and personalized outreach, while saturation in traditional sales channels and tighter privacy rules make cold prospecting less effective. As a result, more vendors are leaning on indirect sales through partners that already own customer relationships and have built trust in their markets. Introw is positioning itself at this intersection, aiming to give partner managers and channel teams tools that are as modern as the products they sell.
AI powered partner enablement platform
The company’s cloud platform is designed to help organizations onboard, train and activate partners in a matter of minutes rather than months. By integrating deeply with a customer relationship management system, Introw gives partners controlled access to customer data and sales assets they need to identify opportunities and progress deals. Geamanu argues that every day a partner operates without current information represents missed revenue, and says Introw’s rapid deployment is intended to address that gap directly.
Visionaries Club’s view on the opportunity
Visionaries Club, which has backed companies such as Lovable, n8n and Belgian startup Accountable, sees partner revenue as an under digitized segment of B2B go to market. Partner programs are still often coordinated through spreadsheets, shared drives and legacy portals that are cumbersome to roll out and poorly adopted. Partner Robert Jäckle describes Introw as building an intelligent system that aims to turn partnerships from a side initiative into a core growth engine for software and service companies.
Global traction and strategic focus
Although Introw is headquartered in Belgium, a significant portion of its revenue already comes from customers in the United States, where channel led sales models are deeply embedded. The fresh capital will support a stronger commercial footprint in that market, alongside investments in product development to deepen the AI layer across the platform. Introw’s stated mission is to become the leading provider of AI driven partner enablement and to reshape how companies expand globally through ecosystems rather than purely direct sales.
Introw’s latest funding round marks a key step in its transition from venture studio project to international SaaS contender in the partner enablement space. Backed by investors that specialize in B2B software, the company is betting that modern, AI infused tools can unlock more value from the partnerships that already underpin a large share of B2B revenue worldwide. If it executes on its roadmap, Introw is positioned to become an important infrastructure player for companies that see partners as a strategic route to market rather than a supporting channel.