Instabug, a well-known name in mobile development, has officially rebranded as Luciq.ai, marking a significant shift in its mission and technology direction. The transformation introduces a new category in the industry, Agentic Mobile Observability, a model built on intelligent AI agents that move beyond traditional monitoring. Announced at DroidCon Berlin 2025, the rebrand underscores the company’s evolution from a reactive platform to a proactive, AI-native solution designed for the scale of modern mobile applications.
A New Era for Mobile Development
The decision to rebrand reflects more than a name change. Luciq embodies the company’s broader vision of bringing clarity and intelligence to increasingly complex mobile environments. As apps dominate global digital engagement and developers face rising pressure to deliver flawless experiences, Luciq aims to empower mobile teams to innovate without being consumed by constant troubleshooting.
From Instabug to Luciq
The name Luciq was inspired by the concepts of lucidity and intelligence, combining simplicity with adaptability. The “IQ” signifies intelligence by design, underscoring the platform’s continuous learning and problem-solving capabilities. According to the company, this new identity represents not only a bold step forward but also a statement of intent: to give mobile teams clarity, capability, and confidence as they scale.
Launch at DroidCon Berlin
Luciq introduced its brand and platform capabilities at DroidCon Berlin 2025, highlighting the transition from analytics to agency in mobile observability. The company’s leadership positioned this move as an inflection point, signaling that AI is no longer limited to monitoring but is actively shaping outcomes. Demonstrations at the event showcased how Luciq’s multi-agent architecture can detect, diagnose, and resolve issues before they impact users.
Agentic Mobile Observability Defined
Agentic Mobile Observability is the company’s response to the limitations of traditional dashboards and alerts. Rather than passively notifying developers of problems, Luciq’s AI agents function as extensions of mobile teams, autonomously detecting anomalies, prioritizing risks, and even resolving issues in real time. By shifting observability from reactive monitoring to proactive resolution, the platform promises to reduce burnout among developers and improve productivity at scale.
The Industry Context
Mobile usage continues to dominate the digital economy, with reports showing more than 70 percent of global digital time spent in apps. Companies increasingly recognize app quality as a driver of retention and revenue, yet developers often face overwhelming workloads tied to debugging and regression testing. Luciq’s platform addresses this gap by clearing operational noise and enabling mobile teams to focus on delivering the seamless experiences that users demand.
Backing and Recognition
Luciq, originally incubated at Y Combinator, has raised more than $50 million from investors including Accel and Insight Partners. Its technology already supports global brands such as DoorDash, T-Mobile, Decathlon, and Verizon, proving its scalability and reliability in demanding environments. The company has also earned recognition on G2 as both a Momentum Leader and High Performer, reflecting its growing presence in the enterprise software market.
Looking Ahead
Luciq’s leadership emphasized that this rebrand marks the foundation for the company’s next phase of innovation. CEO Jim Douglas noted that the goal is not just to monitor but to transform how mobile teams approach quality, speed, and reliability. Chief Product Officer Kenny Johnston added that Agentic Mobile Observability represents the convergence of AI and mobile development, a future where intelligent systems operate alongside developers to deliver real business outcomes.
The launch of Luciq signals a defining moment for mobile development, positioning the company as a pioneer in agentic systems. By introducing a proactive model of observability, Luciq aims to free mobile teams from constant firefighting and enable them to build fearlessly. As the industry continues to evolve, the company’s new identity and platform vision set the stage for a future where clarity and intelligence drive every mobile experience.