Infomedia, a global leader in automotive aftersales technology, has successfully completed the acquisition of Veact GmbH, a prominent European provider of data activation, predictive service marketing, and aftersales customer management solutions tailored for the automotive industry. The transaction, officially announced from Sydney and Munich on June 9, 2026, represents a key milestone in Infomedia's strategy to broaden its global footprint by expanding its aftersales ecosystem in Europe and beyond. Financial terms of the transaction were not disclosed, but the deal is expected to unlock significant opportunities for cross selling, innovation, and growth across both existing and new customer bases, as well as across the entire vehicle ownership lifecycle.
Strategic Expansion in Europe
This acquisition underscores Infomedia's strategy to broaden its global footprint through expanding its aftersales ecosystem in Europe, creating significant opportunities for accelerated growth and deeper market penetration. By combining Veact's expertise in customer data activation and aftersales CRM with Infomedia's extensive resources, global OEM relationships, and advanced AI capabilities, the company aims to deliver a more connected, end to end platform that improves service retention, drives revenue growth, and enhances customer loyalty. This platform will enable OEMs and dealer networks to better manage the entire vehicle ownership lifecycle, unlocking the full value of combined data assets and driving highly personalized, data driven experiences for vehicle owners and dealers.
Combined Data Capabilities
By integrating Veact's strengths in customer data activation and aftersales CRM with Infomedia's expertise across vehicle, service, and parts data, the combined platform will unify insights across the vehicle and customer lifecycle as well as dealership management systems. This integration will empower OEMs and dealers to deliver highly personalized, relevant, and data driven experiences that seamlessly connect vehicle owners, dealerships, and manufacturers at every stage of ownership, from initial purchase to service appointments to trade in. Additionally, Veact will benefit from Infomedia's global OEM relationships and the advanced AI capabilities of Intellegam, a Munich based AI company partly owned by Infomedia, to accelerate innovation in predictive analytics, automation, and customer engagement, enabling proactive service reminders, targeted promotions, and seamless multichannel communication.
Leadership Perspectives
Jens Monsees, CEO of Infomedia, welcomed Veact to the Infomedia family, emphasizing that aftersales is one of the most important value drivers in the automotive industry and that this partnership accelerates their long term growth strategy. He expressed enthusiasm for collaborating with Philipp Posselt and the entire Veact team to continue innovating, unlocking revenue potential, and providing integrated aftersales automation capabilities for their shared customer base across Europe and globally. Philipp Posselt, Founder of Veact, stated that the partnership strengthens their position in the European aftersales market and accelerates their product roadmap so they can deliver enhanced value to customers as they expand and scale across Europe as part of the Infomedia organization.
Advisors and Background
DC Advisory served as the financial advisor to TPG and Infomedia, while 4GC acted as M&A advisor to the shareholders of Veact, with Daiwa Corporate Advisory also playing a role in the transaction. TPG, a global alternative asset management firm, acquired Infomedia in December 2025, setting the stage for this strategic acquisition and further consolidation in the automotive aftersales technology space. Infomedia's DaaS and SaaS solutions are used by over 250,000 industry professionals across 50 OEM brands in 186 countries, while Veact, based in Munich, offers data driven solutions to leading automotive brands and works with more than 1,000 dealership sites across the EMEA region, specializing in preparing, analyzing, and activating customer and vehicle data for personalized aftersales communication and CRM campaigns.
Enhanced Customer Value
The combined platform will enable OEMs and dealers to leverage unified insights from vehicle, service, and customer data to deliver highly personalized aftersales communications and automated CRM campaigns that engage owners proactively. This will improve service retention, increase parts sales, and enhance overall customer loyalty by seamlessly connecting vehicle owners, dealerships, and manufacturers at every stage of ownership. By harnessing AI and predictive analytics from Intellegam, Infomedia and Veact can offer proactive service reminders, targeted promotions, and seamless multichannel communication that drive measurable revenue growth and operational efficiencies.
The acquisition positions Infomedia to deliver a more connected, end to end platform for managing the vehicle ownership lifecycle, leveraging combined data, AI capabilities, and European market expertise from both companies. With Veact's specialization in data activation and aftersales CRM integrated with Infomedia's global reach and AI from Intellegam, the partnership is poised to drive accelerated innovation and growth in the automotive aftersales market. This strategic move highlights the increasing importance of data driven aftersales services in enhancing customer experiences, improving service retention, and driving measurable revenue growth for OEMs and dealers worldwide, as well as enabling seamless integration between vehicle data, customer data, and dealership systems.