Hyeglo Beauty has raised ₹7 crore in a Seed round led by Sauce. Giga Capital, Consumer Collective, Arjun Purkayastha, and The Patient Capital also participated. The New Delhi-based direct-to-consumer brand makes makeup products with skincare ingredients.
Use of funds
Hyeglo will use the funds for research and development. The company also plans new product launches, brand building, and hiring. It announced the round in a press release.
Founder and company
Kanupriya Ahluwalia founded the brand. She has nine years of experience building beauty brands in India and the Middle East. She has worked with Nykaa, Kay Beauty, Noon, and Namshi.
What Hyeglo sells
Hyeglo creates products at the intersection of makeup and skincare. Its makeup includes skincare actives and pigments in the same formulation. The company follows a skin science-led approach and works with dermatology experts.
Hyeglo now moves into a scale phase. The company plans to extend its portfolio across color and care. The new funding will support that expansion.