Humanz, an AI-powered platform for the creator economy, has announced a significant strategic expansion fueled by a new $15 million funding round. This capital injection, which brings its total funding to $32 million, has enabled the simultaneous acquisition of influencer marketing firms Ubiquitous and Bambassadors. These moves position Humanz to capitalize on the rapid consolidation occurring within the estimated $250 billion creator economy, aiming to build a unified operating system.
Strategic Consolidation in a Shifting Market
The creator economy is undergoing a decisive phase of mergers and acquisitions as platforms race to gain market share and technological capabilities. Humanz is positioning itself at the forefront of this trend, aiming to rectify what CEO Liran Liberman calls an industry "built on the wrong foundation." The company's strategy focuses on integrating fragmented services into a single, cohesive infrastructure to better serve brands and creators globally, with a strong focus on the U.S. market.
An Operating System for the Creator Lifecycle
Humanz distinguishes itself by offering an all-in-one operating system that manages the entire creator marketing lifecycle from a single dashboard. The platform consolidates creator discovery, campaign management, content workflows, payments, and real-time performance analytics, functions often spread across multiple vendors. This integrated approach is designed to provide brands with clear, attributable sales data and a measurable return on investment, addressing a key industry challenge.
Synergistic Acquisitions Driving US Expansion
The acquisition of Ubiquitous provides Humanz with a substantial foothold in the United States, which has become its primary growth engine. Ubiquitous brings an extensive network of U.S.-based creators, established relationships with enterprise-level brands, and significant operational experience managing large influencer budgets. This integration is set to enhance Humanz's market presence and deliver greater operational efficiency for its expanding client base, which includes major brands like Google and P&G.
Complementing this move, the purchase of Bambassadors adds a critical layer of performance-driven marketing technology to the Humanz platform. Bambassadors specializes in optimizing and scaling user-generated content across paid social channels, offering a system to test and analyze creative content at speed. This addition strengthens Humanz's ability to deliver measurable results and connect creator content directly to conversions for performance-oriented marketers.
Financial Momentum and Future Growth
This latest $15 million funding round, supported by both previous investors and new institutional funds, underscores strong confidence in Humanz's vision. The company has demonstrated impressive 250% year-over-year revenue growth and now supports over one million creators on its platform. With plans for at least three more acquisitions in early 2026, Humanz is prioritizing aggressive growth over short-term profitability to secure a dominant market position.
With its new funding and strategic acquisitions, Humanz is making a bold statement about its ambition to lead the creator economy's next evolutionary phase. By integrating disparate functions into a unified, AI-driven platform, the company is addressing key industry inefficiencies and building a scalable infrastructure for the future. This aggressive M&A strategy signals a clear intent to become the definitive operating system for brands and creators worldwide.