Helsinki-based startup Homie has officially launched its platform after securing $1.6 million in pre-seed funding to redefine B2B sales. The round was led by Superhero Capital with participation from Antler, fueling the company's mission to replace ineffective cold outreach with warm, trusted introductions. Homie’s network-led growth platform empowers sales teams to leverage their existing relationships as a scalable and measurable revenue channel.
Addressing the Decline of Cold Outreach
The launch comes as B2B sales teams face diminishing returns from traditional outbound strategies that rely on high-volume automation. As inboxes become saturated with generic, AI-generated messages, response rates have plummeted, forcing companies to seek more effective engagement methods. Homie was founded to address this "outbound fatigue" by shifting the focus from quantity to the quality of connections.
The company's foundation is rooted in the founders' direct experience with the limitations of modern sales playbooks. CEO Markku Vuorinen discovered that deals originating from personal connections closed at significantly higher rates than those from cold outreach. This insight revealed that a company's most effective sales motion was often treated as an unscalable, manual process.
A New Approach to B2B Sales
Homie’s platform systematically uncovers and activates relationship paths hidden within an organization's existing networks of employees, customers, and investors. It allows sales teams to identify who within their network already knows a target decision-maker, facilitating trusted introductions at scale. This transforms word-of-mouth from an informal activity into a structured component of the sales workflow.
Over 250 companies, including notable names like Revenue Hero, Lorikeet, and Circuit.ai, are already utilizing the platform to generate pipeline. By providing a structured way to request and track introductions, Homie helps these businesses build meaningful conversations with prospects. The platform is designed to make trust-based growth a repeatable and predictable engine for revenue generation.
Strategic Funding for Global Expansion
The €1 million in pre-seed capital will be instrumental in accelerating Homie's international growth and product development. The company plans to expand its presence across key markets in Europe and North America while deepening integrations with leading CRM and sales tools. This strategy aims to embed network-led selling directly into the existing operational frameworks of B2B teams.
Juha Ruohonen, General Partner at lead investor Superhero Capital, noted that many AI sales tools have only amplified low-quality outreach. He stated that Homie offers a smarter approach by using technology to make genuine connections scalable, representing a market shift toward authenticity. This investment underscores a growing belief that trust, not noise, will drive future B2B success.
Redefining the Competitive Landscape
Homie enters a young and developing market where the primary competitor is not another startup but the industry's status quo. The company is challenging the established reliance on volume-driven sales playbooks, mass cold emailing, and rising paid media expenditures. Its value proposition is centered on providing a more effective alternative to these increasingly inefficient traditional tactics.
With its public launch and fresh funding, Homie is poised to lead a fundamental shift in B2B go-to-market strategies. The company is betting that as automation continues to saturate conventional sales channels, authenticity and trusted relationships will become the definitive competitive advantage. By turning networks into a deliberate growth engine, Homie aims to prove that the most powerful connections are the ones teams already have.