Glowtify raises $2.4 million to power AI e-commerce marketing
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Glowtify raises $2.4 million to power AI e-commerce marketing

Montreal startup secures seed funding to scale its unified AI workspace for online brands

11/13/2025
Ali Abounasr El Alaoui
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Glowtify, a Montreal based marketing technology startup, has secured $2.4 million in seed financing to scale its AI driven platform for e commerce brands. The raise comes only eight months after its pre seed round, underscoring strong investor conviction and early market traction. Glowtify’s software helps marketing teams plan, create, and publish multi channel campaigns from a single workspace, positioning the company at the center of AI powered e commerce growth.


Seed Round and Investor Lineup

The seed round was co led by Accelia Capital and Graphite Ventures, with Sprout Fund, Developer Capital, Telegraph Ventures, and several strategic angel investors also participating. For Telegraph Ventures, the deal represents the first deployment from its latest fund, signaling confidence in Glowtify as a flagship bet on generative AI in marketing. The company plans to allocate the new capital to expanding its AI engineering capabilities and strengthening go to market functions in Canada and the United States.

Building an AI Native Marketing Workspace

Glowtify’s platform is designed as a unified AI workspace where marketing teams can orchestrate campaigns across e commerce, social media, email, search, and paid advertising channels. It ingests more than two billion data points to map audience behavior, performance patterns, and brand context, then turns these insights into campaign recommendations tailored to each merchant. By centralizing planning and execution in one environment, Glowtify aims to eliminate fragmented tools and ensure every campaign is cohesive, on brand, and targeted with greater precision.

Investor Confidence in Execution and Product Vision

Investors highlight Glowtify’s speed of execution, revenue growth, and capital efficiency as key reasons for backing the team at this stage. Graphite Ventures describes the product as a “painkiller” rather than a “vitamin,” arguing that it directly addresses the operational bottlenecks and complexity marketing teams face today. Accelia Capital points to Glowtify’s AI first architecture, noting that the platform was designed from scratch around autonomous agents and shared brand context instead of retrofitting AI onto legacy software.

Rapid Adoption and Measurable Impact for Marketers

Glowtify reports that marketing teams using its platform are able to multiply their campaign output while maintaining consistency and quality across channels. Since May, the number of multi channel campaigns published through the product has been growing at close to forty percent month over month, a signal that word of mouth and repeat usage are driving adoption. Once connected, Glowtify’s AI agents analyze data, surface campaign ideas, generate content drafts, and allow marketers to refine and approve everything in one place, significantly reducing manual planning time.

From Agency Roots to Agentic Workflows

The company’s founding team previously spent a decade running an e commerce focused agency, supporting more than three hundred brands in their online growth efforts. That experience exposed how siloed tools and disconnected data made it difficult for marketers to build coherent narratives and measure performance across touchpoints. Glowtify’s long term ambition is to build what it calls an “agentic work platform,” where AI agents autonomously execute marketing workflows and share brand knowledge seamlessly across tools, freeing small teams to focus on brand building rather than operational overhead.


With fresh capital, a rapidly growing customer base, and backing from a syndicate of specialized investors, Glowtify is positioning itself as one of the emerging players in AI powered marketing infrastructure. The company intends to deepen its presence in North America while continuing to invest in the intelligence layer that connects strategy, creativity, and performance for e commerce brands. As small and mid sized businesses search for ways to scale their marketing without scaling headcount, Glowtify is betting that an AI native, unified workspace will become the new default for digital growth teams.