In a significant move to bolster Mexico's tourism sector, global mobility provider Flix has announced a strategic partnership with the country's Ministry of Tourism (Sectur). Unveiled at the Fitur 2026 international tourism fair in Madrid, the collaboration will integrate the Tren Maya railway into Flix's global sales network. This initiative aims to enhance accessibility for international travelers and promote one of Mexico's most ambitious infrastructure projects on a global scale.
A Strategic Alliance for Global Reach
The core of the agreement involves making Tren Maya tickets available for purchase through Flix's website, mobile app, and physical ticket counters starting January 21, 2026. This move leverages Flix's extensive presence in over 40 countries, opening up new sales channels for millions of potential tourists. The partnership is designed to simplify travel planning for visitors eager to explore the Yucatán Peninsula's vast cultural and natural attractions.
Boosting the Tren Maya Project
The Tren Maya is a cornerstone of Mexico's regional development strategy, featuring a 1,554-kilometer rail network and a fleet of 42 trains. It connects the five key states of Tabasco, Campeche, Chiapas, Yucatán, and Quintana Roo, already serving over a million passengers annually. This collaboration with Flix is expected to significantly boost ridership by tapping into a vast international market of travelers.
Carlos Magaña, Director General of Flix Mexico, expressed immense pride in the alliance, highlighting it as a joint effort to benefit both Mexicans and foreign visitors. He stated that the announcement reaffirms a shared commitment to positioning Mexico as a premier global tourist destination. This sentiment underscores the strategic importance of the partnership for both the company and the country's tourism goals.
Expanding Promotional Efforts
To further amplify the project's visibility, the collaboration includes unique promotional activities beyond ticket sales. A specially designed Flix bus, adorned with graphics inspired by Mexico's diverse culture, will operate on the company's Spain-Portugal route. This mobile advertisement will serve as a rolling billboard, projecting the country's vibrant image to a key European market.
This new initiative builds upon a solid existing relationship between Flix and Mexican authorities. Last September, Sectur granted the German company a license for non-commercial use of the "México" brand across its global operations. This history of cooperation demonstrates a long-term, coordinated strategy to strengthen national tourism and enhance the country's international profile.
Flix's Growing Footprint in North America
Flix has already established a notable presence within Mexico, currently operating five key routes that connect 12 national destinations. Its network links the central region with the North, Gulf, and Bajío areas, running over 700 monthly services. This existing infrastructure provides a robust framework for seamlessly integrating the Tren Maya into its broader transportation offerings.
The company's reach extends far beyond Mexico's borders thanks to its strategic alliance with Greyhound. This partnership connects travelers to an extensive network of over 1,600 destinations throughout the United States and Canada. Integrating the Tren Maya adds a premier tourist route to what is already the largest international ground transport network in North America.
This landmark collaboration between Flix and the Mexican government represents a pivotal moment for the Tren Maya and the nation's tourism industry. By embedding this major attraction within a leading global mobility platform, Mexico is strategically enhancing its appeal to international visitors. The partnership not only simplifies access to the Yucatán Peninsula but also supports the long-term economic and cultural development of the region.