Fibr AI, a San Francisco-based startup, has secured $5.7 million in a seed funding round led by venture capital firm Accel. This investment brings the company's total funding to $7.5 million, fueling its mission to build an "agentic web experience layer." Founded by Ankur Goyal and Pritam Roy, Fibr AI aims to transform static websites into dynamic systems that adapt to both human users and AI agents.
The Disconnect in Digital Marketing
The company addresses a critical gap where digital personalization often ends at the click. While ads and emails are highly tailored, the website landing experience frequently resets to a generic state. This disconnect leads to broken user journeys, lower conversion rates, and increased customer acquisition costs for businesses.
Co-founder and CEO Ankur Goyal noted that intelligence is present everywhere in marketing except for the website itself. The core issue, according to Chief Product Officer Pritam Roy, lies in the constraints of traditional CMS platforms. These systems were designed for content publishing, not for understanding context or adapting in real-time to user intent.
A New Layer for the Intelligent Web
Fibr AI's solution is an intelligent layer that turns every URL into an autonomous agent capable of real-time adaptation. The platform synthesizes signals from ad interactions, CRM data, and onsite behavior to understand a visitor's context and intent. This allows the website to dynamically alter content, visuals, and user flows for a personalized experience.
Underpinning this technology are "context graphs," which serve as the nervous system for this new agentic web. These graphs connect disparate data points to build a comprehensive understanding of each visitor, whether human or an AI-driven crawler. The system continuously learns from every interaction, optimizing the experience to drive better outcomes and engagement.
Backing the Vision with Strategic Investment
The $5.7 million seed round was led by Accel, with participation from WillowTree Ventures and MVP Ventures. This financing follows a previous $1.8 million pre-seed round, also led by Accel, underscoring strong investor confidence. The investment is a significant validation of Fibr AI's approach to solving a long-standing digital marketing challenge.
Prayank Swaroop, a partner at Accel, highlighted the shifting dynamics of online information discovery as a key driver for this technology. He stated that websites can no longer be just static destinations but must respond intelligently and immediately. Early results from Fibr AI's clients already show a 35% to 50% reduction in acquisition costs.
Future Roadmap and Broader Ambitions
With the new capital, Fibr AI plans to accelerate platform development and expand its enterprise adoption. The company's roadmap includes deeper integrations with major advertising platforms like OpenAI Ads and analytics tools like Google Analytics 4. This will enhance the platform's ability to deliver measurable results for its clients.
The company's long-term vision extends beyond websites to create a unified, adaptive experience layer across all digital touchpoints. By embedding contextual intelligence into ads, emails, and social media, Fibr AI aims to break down data silos. This will enable a cohesive and consistently personalized journey for consumers across all channels.
Fibr AI's successful funding round marks a pivotal moment in the evolution of web technology and digital marketing. By challenging the static nature of websites, the company is pioneering a future where every online interaction is intelligent and responsive. As businesses increasingly rely on AI, Fibr AI's agentic web layer is positioned to become a foundational component of the modern martech stack.