Egypt-founded edtech company eYouth has announced its expansion into Iraq with the launch of eYouth Iraq, introducing an Arabic-language digital learning platform dedicated to workforce skills development. The move marks a strategic step in the company’s regional growth and responds to rising demand for market-relevant training across emerging economies. The expansion is being carried out through a partnership with Iraq’s Al-Majal Group, a major private sector player.
Expansion into Iraq
The launch of eYouth Iraq is positioned as a milestone for the country’s education and workforce development landscape, particularly in the digital learning segment. The platform is designed to address skills gaps by aligning training programmes with the needs of Iraq’s labour market and priority economic sectors. It will primarily target youth, fresh graduates, and professionals seeking to upgrade their skills in a changing economy.
Regional Footprint and Scale
Founded in Egypt in 2016, eYouth has steadily grown into one of the region’s prominent digital learning providers. The company has expanded into several Middle East markets, including Saudi Arabia and the UAE, as part of its broader regional strategy. Today, eYouth serves more than four million learners across 21 countries, reflecting its scale and reach.
Partnership Framework
The expansion into Iraq is being delivered through a strategic collaboration with Al-Majal Group, which brings extensive local market knowledge and a strong private sector network. Under the partnership, eYouth will contribute its expertise in digital learning design, workforce training, and professional development. Al-Majal Group will support implementation and stakeholder engagement to ensure relevance and impact within the Iraqi market.
Platform Focus and Content
The eYouth Iraq platform will offer Arabic-first educational content developed in line with international quality standards. Programmes will focus on high-demand skills across priority sectors, with an emphasis on practical application and employability. This approach aims to ensure accessibility while maintaining alignment with global best practices in digital education.
Alignment with National Priorities
In addition to private sector collaboration, eYouth Iraq plans to work closely with government entities, ministries, and public institutions. The objective is to align training programmes with national development priorities and real labour market needs. This multi-stakeholder approach is intended to strengthen workforce readiness and support sustainable economic growth.
Leadership Perspectives
Commenting on the launch, eYouth Co-Founder and CEO Mustafa Abd Ellatif described the initiative as a step toward building a sustainable talent development ecosystem in Iraq. He emphasized the importance of connecting education directly to labour market demand to create meaningful employment opportunities. Al-Majal Group Chairman and CEO Ali Agha Jaffar highlighted human capital development as central to Iraq’s long-term growth and economic resilience.
The launch of eYouth Iraq underscores growing investment in digital education as a tool for workforce development in the region. By combining regional edtech expertise with local market insight, the initiative aims to strengthen talent pipelines and support private sector competitiveness. The platform is expected to roll out in phases throughout 2026, with programmes expanding across multiple sectors and regions in Iraq.