Singapore-based AI solutions provider Dyna.Ai and leading Saudi IT firm ejada Systems have announced an exclusive partnership to transform Saudi Arabia's call center ecosystem. This strategic collaboration aims to deploy production-grade artificial intelligence agents to address the increasing demand for sophisticated and scalable customer service solutions. The initiative represents a significant move toward integrating advanced AI into core business functions across the region.
Addressing a Growing Market Need
Contact centers worldwide face mounting pressure to innovate as service volumes increase and customer expectations for high-quality, immediate support grow. The global contact center software market reflects this trend, with projections showing growth from approximately US$64 billion in 2025 to over US$213 billion by 2032. This expansion highlights a decisive industry shift from experimental AI pilots to reliable, enterprise-scale operational systems.
A Strategic Collaboration for Localized AI
Under the agreement, Dyna.Ai will contribute its advanced AI agent technology, including sophisticated voice and text-based systems designed for live service settings. These agents are engineered to manage high interaction volumes while adhering to strict enterprise requirements for governance, reliability, and seamless integration. The technology provides the robust foundation needed for modernizing customer support operations at scale.
Complementing Dyna.Ai’s technology, ejada Systems will lead the localization and implementation efforts within the Kingdom. The firm will establish tailored operating models and governance frameworks to ensure the AI solutions are both sustainable and fully compliant with Saudi market regulations. Their deep expertise in systems integration is crucial for adapting global AI capabilities to meet specific regional demands.
Executive Vision for Enterprise AI
Carlton Liew, Chief Business Officer and Co-Founder of Dyna.Ai, noted that the value of AI is now defined by its ability to become a core operating capability. He stated that this partnership delivers production-grade AI agents designed for enterprise-scale deployment, governance, and accountability. Together, the companies will enable organizations to move beyond pilots and achieve measurable business outcomes.
Echoing this sentiment, Mohammed Hassoobh, Chief Executive Officer of ejada Systems, explained that traditional call center models no longer meet rising beneficiary expectations in the Kingdom. He emphasized that ejada is focused on developing intelligent operating models that enhance customer experience and build national capabilities. This approach ensures the delivery of sustainable solutions with a tangible operational impact for clients.
Impact on Saudi Arabia's Digital Transformation
This strategic alliance is poised to make a significant contribution to Saudi Arabia's ongoing digital transformation journey. By introducing sophisticated AI into a critical customer-facing sector, the partnership enhances the nation's digital infrastructure and elevates service delivery standards. Furthermore, it promotes valuable knowledge transfer and helps cultivate a skilled local workforce in the advanced technology field.
The partnership between Dyna.Ai and ejada Systems marks a pivotal moment for the adoption of enterprise AI in the Middle East. By merging global AI innovation with deep local market expertise, the collaboration is set to redefine customer service standards across Saudi Arabia. This initiative not only addresses immediate operational challenges but also lays the groundwork for a more intelligent and responsive business ecosystem.