On Me, a digital gifting platform, has closed a $6 million seed funding round led by NFX, with participation from Lerer Hippeau and Focal. The funding follows early traction since the company’s launch last December, when it began enabling multi-brand digital gifting that works with Apple Pay and Google Pay or Google Wallet. The company says it has facilitated more than $2.5 million in gifts so far and plans to use the new capital to expand its catalog and retail partnerships as it targets the $450 billion U.S. gift card market.
Modernizing a Stagnant Industry
On Me is going after an industry it argues is still built on decades-old infrastructure centered on plastic gift cards, despite widespread adoption of mobile payments. While a majority of U.S. adults now use digital wallets, gifting remains dominated by legacy rails and physical distribution. On Me positions its platform as a digital-native alternative designed to align gifting with how people already pay, shop, and communicate.
A Focus on Personalization and Engagement
Instead of limiting givers to a single retailer, On Me organizes gifting around interests, offering more than 70 categories, including sports, food, and lifestyle themes. Givers can attach video messages, photos, and GIFs, aiming to make digital gifting more personal and expressive. The company says this approach is driving engagement, with 21% of users returning to send multiple gifts.
Strategic Growth and Retailer Partnerships
The seed funding will support continued platform development and the expansion of On Me’s retail ecosystem. As part of the round, NFX general partner Pete Flint is joining the company’s board. On Me says it removes traditional setup fees for merchants, offering integrations at no cost while providing visibility into redemption behavior and customer engagement, and it claims each gift can translate into two new customers for participating retailers.
Expanding Corporate and Sustainable Gifting
On Me has also gained traction in corporate gifting, with dozens of Fortune 500 companies using the platform to send gifts to employees and clients. The company positions digital gifting as a more flexible alternative to physical merchandise, particularly for remote and hybrid teams. On Me also highlights sustainability benefits by eliminating plastic cards, citing billions of single-use gift cards produced annually and framing its digital approach as a lower-waste alternative.
With new capital in place and a product centered on personalization, digital wallets, and retailer-friendly economics, On Me is positioning itself to modernize gifting at scale. The company’s next phase will focus on expanding partnerships, deepening engagement, and broadening use cases beyond traditional gift cards as consumer behavior continues to shift toward digital-first experiences.