Chowdeck, one of Nigeria’s leading on-demand delivery platforms, has acquired Mira, a fast-rising point-of-sale (POS) and restaurant management startup, marking a major evolution in its mission to support Africa’s food economy. The acquisition signals Chowdeck’s move beyond last-mile logistics into developing end-to-end technology solutions for the food and hospitality sector. With Mira now part of its ecosystem, Chowdeck aims to offer businesses not just delivery, but robust tools to streamline operations and drive growth.
Why Mira Aligns with Chowdeck’s Vision
Founded by Ted Oladele, a former VP of Design at Flutterwave, Mira has built a suite of intuitive, modern POS tools tailored to the African market. The startup provides restaurants and food businesses with capabilities including QR-code menus, order management, payment integration, inventory tracking, and customer engagement. Mira’s philosophy—building tech with empathy for local realities—mirrors Chowdeck’s goal of enabling seamless commerce and convenience across the continent.
Addressing Deep-Rooted Challenges in Food Operations
Africa’s food and hospitality businesses face systemic issues such as poor infrastructure, erratic supply chains, and lack of tailored software solutions. In markets like Nigeria, operational inefficiencies—especially around inventory management—directly impact profitability and customer satisfaction. Chowdeck sees Mira’s capabilities as a direct answer to these challenges, providing tools that simplify backend operations and reduce waste while enhancing transparency and speed.
CEO Perspective: A Customer-to-Vendor Evolution
Chowdeck CEO Femi Aluko explained that the company’s focus is expanding from just end consumers to supporting vendors more effectively. As the company scales its logistics across Nigeria and Ghana, the need to strengthen the vendor side of its platform has become more urgent. Aluko noted that acquiring Mira will allow Chowdeck to embed smarter inventory and business management features into its offerings, helping restaurants, supermarkets, and pharmacies operate more efficiently.
Integration and Team Synergies
Following the acquisition, Mira founder Ted Oladele will join Chowdeck as Head of Product, bringing his design and product expertise into the company’s broader roadmap. Select members of Mira’s team will also be integrated to continue building tools customized for the food and hospitality space. Mira, which had over 500 businesses using its POS platform and was raising a seed round, found strategic alignment in Chowdeck’s expansion ambitions.
Operational Impact and Geographic Expansion
Chowdeck currently operates in eight Nigerian cities and has recently launched in Accra, Ghana. The integration of Mira's product capabilities into its logistics engine is expected to significantly improve service quality and scale vendor support in both urban and emerging areas. With plans to surpass delivery milestones in Accra that took longer to achieve in Nigeria, Chowdeck is betting on smart technology to fast-track its regional influence.
Empowering Growth Across the Continent
The goal, according to both companies, is to make running a food business in Africa as seamless and tech-enabled as anywhere in the world. Combining Mira’s backend intelligence with Chowdeck’s logistics infrastructure will give food vendors the tools to scale, reduce complexity, and deliver better customer experiences. This acquisition reflects a broader trend of African startups expanding their value proposition beyond core services to become full-stack enablers for their sectors.
Chowdeck’s acquisition of Mira is more than a business deal—it’s a strategic commitment to empowering Africa’s food ecosystem through technology. As the startup scales across more cities and deepens its operational capabilities, it is positioning itself as a comprehensive commerce platform for food businesses across the continent. By embedding product innovation, smart logistics, and local insight, Chowdeck is set to play a pivotal role in modernizing food commerce in Africa.