Financial technology firm Cenit has officially announced its expansion into Mexico, aiming to simplify tax compliance for individuals. Following a successful year of operations in Chile, the startup is introducing its AI-powered financial intelligence solution to the Mexican market. The platform specifically targets individuals under the Simplified Trust Regime (RESICO) and Salaried tax regimes, addressing a critical gap in user experience.
Addressing a Digital Divide in a Key Market
Mexico represents a pivotal market for Cenit, with over 86.9 million active taxpayers and a world-class digital invoicing system. Despite this advanced infrastructure, the tax management process for citizens remains complex, opaque, and time-consuming. The company aims to bridge this gap by providing an intuitive interface for a system that processes an average of 327 invoices per second.
CEO and founder Andrés Liberman likens the government's system to a "digital highway" that taxpayers need a proper vehicle to navigate. Cenit positions itself as that vehicle, providing an intelligence layer to help individuals avoid financial missteps. The platform transforms an uncertain tax liability into a clear, real-time accounting figure, offering users unprecedented clarity and control.
Transforming Tax Management with Predictive Technology
The company seeks to shift users from a reactive, "forensic accounting" model to a proactive, predictive one. Instead of merely reviewing past transactions, the app enables users to monitor their tax obligations on a daily basis. This innovation aims to drastically reduce the average 240 hours Mexicans spend annually preparing and paying their taxes.
A key feature of the platform is an AI assistant specifically trained on Mexican tax regulations. This tool translates complex fiscal laws into understandable language and provides insights into sales, costs, and profit margins. Users can also ask questions about their financial data and schedule important compliance deadlines directly through the assistant.
Security and Growth Projections
Recognizing the sensitivity of fiscal data, Cenit has implemented robust security measures, including bank-grade encryption protocols. The app syncs in real-time with Mexico's Tax Administration Service (SAT), eliminating manual data entry errors and the insecure sharing of credentials. Liberman emphasized that this establishes a new standard for data governance and security within the TaxTech sector.
With its Mexican launch, Cenit projects it will attract 100,000 users, becoming a key ally for independent professionals and salaried employees. These segments, which represent a significant portion of tax revenue, require real-time cash flow management tools. The platform empowers these professionals to focus on their work rather than navigating administrative bureaucracy.
Cenit's expansion into Mexico, backed by a recent $1.8 million funding round led by Hi Ventures, marks a significant step in its mission. The company was founded to alleviate the anxiety associated with last-minute tax discoveries, a common pain point for many. By leveraging technology to provide financial control, Cenit is poised to transform the relationship between individuals and their taxes across Latin America.