Brevo has joined Europe’s unicorn ranks after raising €500 million in a new funding round that cements its position as a leading customer engagement platform. The Paris-headquartered company attracted fresh capital from General Atlantic and Oakley Capital, while Bpifrance and Bridgepoint stayed on as minority shareholders and Partech fully exited. With this deal, Brevo’s management and employees now collectively hold the largest stake in the business, reinforcing its founder-led profile and long-term ambitions.
Repositioning From Sendinblue to Brevo
The funding milestone caps a transformation that began in 2023 when Sendinblue rebranded as Brevo to better reflect its evolution beyond email marketing. The company has steadily broadened its platform into a full customer engagement suite, covering marketing automation, CRM, customer data capabilities, SMS, WhatsApp, push notifications, and social CRM. Today, more than 600,000 clients worldwide use Brevo’s tools to manage and deepen their customer relationships through a single, integrated system.
Accelerating AI Innovation and Product Expansion
Brevo has historically allocated more than half of its staff to product development and R&D, and the new capital will allow it to double down on this strategy. The Brevo AI Lab, announced earlier this year with a planned €50 million investment over five years, has already delivered AI-powered marketing, sales, and conversation agents, as well as the MCP connector that links the platform to assistants like Claude, ChatGPT, and Mistral’s Le Chat. The company plans to integrate AI even more deeply into its product roadmap, with a particular focus on strengthening its Sales CRM, which is seeing strong adoption and has emerged as a key growth driver.
Strategic Focus on the United States and Mid-Market
Although Brevo operates in 180 countries, France, Germany, and the United States together account for around 65 percent of its revenue. The United States is a particular priority, already generating nearly a quarter of new revenue and viewed by the company as a major long-term growth engine. Brevo expects to invest more than €100 million in the U.S. market through 2030 as it pushes toward a goal of €1 billion in annual revenue by the end of the decade and aims to surpass €200 million in ARR in 2025 while maintaining a double-digit EBITDA margin.
M&A as a Growth Engine
Mergers and acquisitions are set to play a larger role in Brevo’s strategy following this latest round. The company has already completed 11 acquisitions, using deals both to bring differentiated technologies into its platform and to strengthen its presence in key geographies. With fresh capital available, Brevo aims to accelerate this external growth agenda to complement its organic expansion in product and markets.
Investor Support and Founder-Led Ownership
Founder and CEO Armand Thiberge positioned the transaction as a way to build a global CRM player rooted in Europe that can compete head-on with U.S. platforms through product excellence. New investors General Atlantic and Oakley Capital highlighted Brevo’s combination of profitable growth, international scale, and exposure to AI-driven customer engagement for SMB and mid-market clients as core to their thesis. Bridgepoint, which remains invested through its Development Capital fund after overseeing a period of fivefold ARR growth and nine acquisitions, framed the deal as the beginning of a new chapter rather than an end of its involvement.
With a reinforced cap table, a founder- and employee-led ownership structure, and a clear focus on AI, the United States, and the mid-market, Brevo is positioning itself for its next phase of scale. The company’s ambition to reach €1 billion in annual revenue by 2030 rests on a mix of product innovation, geographic expansion, and targeted M&A. As customer engagement platforms become increasingly central to how companies interact with their audiences, Brevo is betting that its unified, AI-driven offering will allow it to stand out in a crowded global field.