Amazon has officially acquired a direct equity stake in Valu, the consumer finance subsidiary of EFG Holding, marking a significant move in Egypt’s fintech landscape. The transaction, executed through the Egyptian Exchange’s block trade mechanism, gives the tech giant approximately 3.95 percent ownership of Valu’s share capital. This acquisition follows Valu’s successful listing on the Egyptian Exchange (EGX), with shares beginning to trade on June 23, 2025.
Background to the Investment Agreement
Amazon’s entry into Valu stems from a strategic agreement signed in 2022 with EFG Holding. At the time, Amazon invested $10 million in global depository receipts (GDRs) of the parent company, securing an option to convert this into an equity stake in Valu upon a qualifying liquidity event. That event has now occurred with Valu’s public market debut, enabling Amazon to convert its investment into direct ownership at a per-share price of EGP 6.041.
Validation of Valu’s Growth and Vision
EFG Holding Group CEO Karim Awad welcomed the transaction as a strong endorsement of the company’s innovation-led approach to financial services. Awad noted that Amazon’s involvement affirms EFG’s ability to incubate and scale impactful ventures across the region. He emphasized that this partnership strengthens Valu’s mission to foster financial inclusion and drive digital transformation in Egypt’s fast-evolving economic landscape.
Commitment to Innovation and Customer Empowerment
Valu CEO Walid Hassouna expressed pride in the milestone, highlighting the strength of the company’s business model in a competitive and shifting financial ecosystem. He underlined Valu’s ongoing dedication to creating accessible, customer-centric financial products that empower users and small businesses. The collaboration with Amazon, he added, signals global recognition of Valu’s market adaptability and forward-thinking innovation.
Advisory Support and Market Preparation
EFG Hermes played a central role in orchestrating the transaction and guiding Valu’s transition to the public market. Maged El Ayouti, Co-Head of Investment Banking at EFG Hermes, acknowledged the complexity and importance of the process. From structuring the Amazon investment to executing the EGX listing, the firm provided end-to-end advisory support to ensure a seamless market entry for Valu.
A Vote of Confidence from a Global Player
Amazon’s decision to convert its investment into a direct stake in Valu serves as a broader signal of confidence in Egypt’s fintech potential. While the acquired stake falls slightly short of the 4.25 percent initially outlined, the strategic importance of the investment remains intact. For Amazon, this move enhances its regional footprint and aligns with global efforts to engage in emerging markets with high digital growth potential.
Valu’s EGX listing and Amazon’s equity acquisition represent a pivotal moment not only for the company but for Egypt’s broader financial services industry. With the support of global and regional partners, Valu is well-positioned to scale its offerings and continue shaping the future of digital finance in MENA. This development underscores how international interest, regulatory progress, and innovation can converge to elevate homegrown fintech players onto the global stage.