Amaze Holdings, Inc. (NYSE American: AMZE) has entered into a binding Letter of Intent to acquire the assets of BullionFX, including its core Alchemy platform, for stock valued at approximately US$155 million. The proposed transaction would extend Amaze beyond its existing creator commerce business into gold-backed digital asset infrastructure. The announcement arrives during a period of renewed cryptocurrency momentum, rapid stablecoin volume growth, and sustained strength in gold as a store of value.
Strategic Rationale and Market Context
The BullionFX assets include the technology, infrastructure, and intellectual property behind a blockchain financial ecosystem built around auditable physical gold. Amaze views the acquisition as a way to bring full-stack, gold-backed financial infrastructure into the public markets. According to Visa Onchain Analytics, adjusted stablecoin transaction volume reached US$1.79 trillion in June 2026, an increase of 125% year over year.
Platform Architecture and Planned Applications
Alchemy is designed so that every unit of digital value is tied to physical gold held by independent custodians. The platform supports lending and borrowing protocols, yield products, cross-chain interoperability, and an Ethereum-based Layer 2 network that connects traditional and decentralized finance. Following closing, Amaze intends to prioritize activation of the self-custody retail wallet and yield engines, and to pursue a listed Stable Asset Treasury vehicle for gold and USD, subject to applicable regulatory approvals.
Market Opportunity in Stablecoins and Gold
The planned acquisition highlights the growing convergence of traditional stores of value and blockchain-based financial products. Stablecoin transaction volumes continue to climb as users seek digital money with greater control, custody, and transferability. Meanwhile, gold remains a widely recognized reserve asset, and tokenized gold products could appeal to retail users and institutions looking for verifiable on-chain reserves.
Executive Commentary
Joel Krutz, Interim Chief Executive Officer of Amaze, said that crypto's renewed momentum and gold's enduring role as a store of value have opened a rare window for infrastructure built on both. He described Alchemy as a full-stack, gold-backed financial ecosystem that can create meaningful long-term value for stockholders. The company believes bringing the platform into public markets supports that objective.
Stephen Moss, Founder of BullionFX, said that traditional finance will increasingly bridge with decentralized finance as retail users seek more control, custody, and transferability of their own assets. He noted that joining a publicly listed company gives Alchemy the access and institutional credibility to accelerate its mission. Simon Rahme, Co-Founder and CTO of BullionFX, added that Alchemy's Layer 2 places gold inside the settlement layer rather than on top of it.
Transaction Terms and Next Steps
Under the binding Letter of Intent, the parties will work toward definitive agreements. If completed, the transaction will result in a significant issuance of Amaze common stock to BullionFX. Final terms remain subject to due diligence, regulatory review, approval by each party's board of directors, and other customary closing conditions, with no assurances provided regarding completion.
The proposed acquisition would position Amaze at the intersection of physical gold, decentralized finance, and public market access. By integrating Alchemy's gold-backed infrastructure, the company aims to serve retail and institutional demand for stable, transparent digital assets. If completed, the transaction could broaden Amaze's portfolio and establish a foundation for future gold-backed financial products.