ChoiceTech Korea has introduced its ChoiceDx AI Skin Analysis Kiosk at Torriden Connect Seongsu, the flagship store of skincare brand Torriden in Seoul. The deployment brings artificial intelligence-powered skin assessment directly into the retail environment, giving visitors personalized insights into their skin before selecting products. The system has been customized for Torriden to combine diagnostic technology with the brand’s existing in-store customer experience.
AI-Powered Skin Assessment Enters Torriden’s Flagship
Visitors to Torriden Connect Seongsu can use the self-service ChoiceDx kiosk to analyze different aspects of their skin and receive skincare recommendations based on the results. The technology evaluates factors including skin type, pigmentation, sebum levels, pore condition, and wrinkles through a combination of proprietary AI algorithms and optical imaging. Torriden products are then recommended according to the user’s individual assessment, creating a more personalized path from skin analysis to product selection.
Customized Technology for the Torriden Brand
ChoiceTech Korea tailored the ChoiceDx deployment to match Torriden’s visual identity and approach to skincare rather than installing a standardized version of the platform. The kiosk includes a customized user interface and recommendation system designed to connect diagnostic results with products from Torriden’s portfolio. This integration allows the technology to operate as part of the wider brand experience while maintaining the underlying analytical capabilities of the ChoiceDx platform.
Turning Retail Visits Into Data-Driven Experiences
The introduction of ChoiceDx reflects a broader effort by beauty brands to use digital tools to create more interactive physical retail environments. Instead of relying solely on product displays or general skincare guidance, visitors can receive information generated from an assessment of their own skin characteristics. The approach is intended to help consumers make purchasing decisions using personalized data while giving Torriden another way to engage customers inside its flagship location.
Extending Engagement Beyond the Store
ChoiceDx also allows users to retain access to their analysis after completing the assessment at Torriden Connect Seongsu. The kiosk generates a QR code that customers can scan to view their skin results on a mobile device, extending the consultation beyond the physical store visit. This feature gives users a way to revisit their assessment while also providing Torriden with a digital connection between the in-store experience and subsequent product consideration.
ChoiceTech Korea Expands AI Beauty Deployment
ChoiceTech Korea develops artificial intelligence-powered technologies for skin and scalp analysis and says its solutions are currently supplied to partners across more than 60 countries. The company works with beauty brands and retail operators seeking to integrate automated analysis into customer consultations and product discovery. Its technology combines imaging hardware with AI-based assessment tools designed to evaluate visible skin and scalp characteristics in retail and other commercial environments.
ChoiceTech Korea CEO Wonseok Choi said the collaboration with Torriden illustrates how the ChoiceDx platform can support premium beauty brands seeking more personalized customer interactions. According to the company, the technology is intended to connect physical retail environments with data-driven consultations while allowing each brand to customize the experience around its own products and identity. ChoiceTech Korea plans to continue expanding such partnerships as beauty companies increasingly explore technology-led approaches to personalization.
The launch of the ChoiceDx AI Skin Analysis Kiosk at Torriden Connect Seongsu adds an interactive diagnostic layer to the skincare brand’s flagship retail experience. By combining automated skin analysis, tailored product recommendations, and mobile access to results, the deployment aims to make skincare discovery more individualized and data driven. The partnership also highlights the growing role of AI-based assessment technologies as beauty brands look for new ways to connect digital personalization with physical stores.