Brazilian fintech Noh has hired Julia Spina Bueno as its new chief marketing officer. The company builds technology tools for couples. She joins while Noh prepares to launch Tric, an artificial intelligence agent for shared daily life.
Marketing leadership
Julia will lead marketing strategy, brand positioning, and growth. She was most recently head of marketing at Frooty. Before that, she spent nearly five years at Bacio di Latte, where revenue tripled.
Company background
Noh was founded by Ana Zucato. It helps couples manage money. The fintech is expanding through Open Finance and moving into artificial intelligence.
What Tric does
Tric acts as a third participant in conversations between partners. It learns each person and understands the household routine. The agent can handle bills, vacations, chores, and family schedules.
Noh plans to launch Tric in December 2026. The product will begin as a private beta. Access will be available by invitation to build a community of early users.