Entrepreneur Jordan Welch acquired an equity stake in MakeUGC, an AI video advertising platform. The deal closed in October 2026. MakeUGC helps e-commerce operators create UGC-style video ads.
Partnership rollout
Welch will lead the growth of MakeUGC's AI e-commerce education vertical. He will also boost its reach across the dropshipping community. The partnership will go public in November 2026 with joint content and education initiatives.
Company background
MakeUGC was founded in 2023 as a self-funded venture in London. It serves global brands and thousands of e-commerce stores and agencies. The platform supports ad creation for Meta, TikTok, and YouTube.
How the platform works
MakeUGC offers more than 300 licensed AI avatars and multilingual voiceovers. Brands can create UGC-style video ads in minutes. The tool removes the need for physical filming or production teams.
Welch will integrate MakeUGC directly into his training programs. He will produce dedicated content on AI-driven video advertising. He will introduce the platform to hundreds of thousands of e-commerce operators.