Align Ventures Closes $125 Million Fund II for Consumer Brands
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Align Ventures Closes $125 Million Fund II for Consumer Brands

The oversubscribed fund will back early-stage brands in beauty, wellness, and personal care.

7/28/2026
Ali Abounasr El Alaoui
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Align Ventures has successfully closed its oversubscribed Early-Stage Fund II at $125 million, significantly exceeding its initial $100 million target. This new capital injection builds upon the strong performance of its debut fund and reinforces the firm's commitment to early-stage consumer brands. The Miami-based firm will continue its strategy of backing companies that aim to redefine everyday consumer experiences across various sectors.


Building on a Successful Track Record

The firm's debut fund established a formidable reputation through several high-profile exits, including Coterie and Touchland. Earlier successes with brands like Hims and Billie further solidified its position as a leader in consumer venture capital. According to Carta data, this performance places the fund in the top decile for key financial metrics among its peers.

This impressive track record was instrumental in attracting capital for the second fund from both returning limited partners and new institutional investors. The successful raise elevates the firm's total platform assets under management to more than $2.5 billion. It demonstrates strong market confidence in Align's ability to identify and scale category-defining companies in the consumer space.

Investment Strategy for Fund II

With its new fund, Align Ventures plans to maintain its focused and selective investment approach, targeting a portfolio of 15 to 20 companies. The firm will write initial checks ranging from $2 million to $10 million for early-stage brands. This strategy allows for deep engagement and meaningful support for each company within its growing portfolio.

The fund will concentrate on key consumer categories, including beauty, personal care, health, wellness, pet, and home goods. Align has already made a preliminary investment in hair and body care brand California Naturals ahead of the fund's formal close. This move signals the firm's proactive stance in securing promising opportunities within its target sectors.

A High-Conviction Partnership Model

Founder and Managing Partner Ben Bryce highlighted the firm's philosophy of building deep conviction before investing. By backing a small number of brands each year, the team can offer substantial guidance and help shape successful outcomes. This high-conviction model is a cornerstone of the firm's value proposition to founders and investors alike.

The support extends beyond capital, providing portfolio companies with access to a network of seasoned advisors who have built household names. The firm's team, led by Bryce and Grant Hosking, has collectively guided billions of dollars in exits. This operational expertise is a critical resource for the early-stage companies Align supports.

The investment team has been strengthened with the addition of Andrew Ferrero, Peyton Raun, and Melanie Singh. Their collective experience from firms like Left Lane Capital and The Estée Lauder Cos’ New Incubation Ventures enhances Align's capabilities. This blend of investing and operating experience is praised by portfolio founders like Coterie CEO Jess Jacobs.


The closing of its $125 million Fund II marks a significant milestone for Align Ventures, solidifying its influence in the consumer brand ecosystem. With a proven strategy, a strong track record, and an expanded team, the firm is well-equipped to continue its mission. Align is poised to identify and cultivate the next generation of disruptive companies that will shape the future of consumer markets.