Algori, a purchase and behavioral data platform for the fast-moving consumer goods (FMCG) industry, has successfully secured €3.6 million in additional growth capital. This investment, backed by a syndicate of new and existing investors, will accelerate the company's expansion across Europe and Latin America. The funding is set to enhance Algori's AI-driven shopper panel, which provides brands with unprecedented speed and granularity in market insights and is already used as a reference data source by more than 30 major FMCG brands in Europe.
Addressing Industry Challenges
The FMCG sector heavily relies on detailed shopper data for critical decisions regarding distribution, pricing, promotions, assortment, and category strategy. However, traditional household panels often fall short, relying on small samples of roughly 4,000 to 20,000 active panelists that are statistically adjusted to represent entire national populations. These limitations, coupled with slow data reporting cycles and restricted SKU coverage, leave manufacturers and retailers without the timely and reliable information needed to defend or grow shelf space in increasingly concentrated retail markets.
An AI-Powered Solution
To overcome these industry gaps, Algori captures purchase data directly from physical and digital shopper receipts submitted through its consumer applications. These receipts are processed by a proprietary AI classification engine that interprets and structures every item at the individual product-code (SKU) level. This advanced method delivers high-granularity insights by retailer, category, and shopper group without depending on complex retailer integrations, setting a new standard for data collection and analysis.
With a robust network of 45,000 weekly panelists in Spain, the platform offers near real-time visibility into consumer purchasing habits. Companies receive updated data just four days after month or quarter end, a stark contrast to traditional panels, which can take up to seven weeks to deliver comparable insights. This unmatched speed empowers manufacturers and retailers to respond swiftly to emerging market trends and shifting shopper behaviors.
Strategic Backing and Market Validation
The funding round attracted new strategic investors, including Red Bull Ventures, Tech Transfer Agrifood (Clave Capital), Co-Invest Capital, AttaPoll, and Firstpick, alongside strong participation from existing backers such as Shilling, Flashpoint, and Change Ventures. Algori’s investor base also includes industry veteran Jared Schrieber, co-founder of InfoScout and former Numerator board member. This infusion of capital brings Algori's total funding to €7.5 million, underscoring significant investor confidence in its disruptive technology and data model.
Andrius Juozapaitis, co-founder and CEO of Algori, noted that the shopper panel industry is undergoing a structural shift. He highlighted that manufacturers and retailers increasingly demand more granular, high-frequency data delivered far faster than traditional panels can provide. The backing from FMCG-focused investors, he added, is a powerful endorsement that the industry recognizes the value of Algori’s AI-enabled, high-frequency shopper insights platform for Europe and beyond.
Fueling Global Expansion and Product Development
The newly acquired funds are primarily designated for aggressive international expansion, with European growth plans beginning in key markets such as Poland, Germany, and France, followed by an entry into Latin America. This strategic rollout will bring Algori's next-generation data solutions to a wider global audience of FMCG stakeholders seeking more precise and timely market intelligence.
In addition to geographical growth, the investment will enhance Algori's shopper panel capabilities by enabling the collection of additional purchase and behavioral data and the development of new AI-powered insight solutions tailored to evolving client needs. Based in Madrid, with a product and engineering subsidiary in Vilnius, Algori operates with an 18-person lean team and already serves the majority of Spain’s top 15 grocery chains and over 20 leading manufacturers, alongside multinationals such as L’Oréal, Coca-Cola, and Tetra Pak.
With this latest funding, Algori is strongly positioned to disrupt the legacy systems of FMCG market intelligence. By delivering faster, deeper, and more actionable shopper insights, the company is empowering brands and retailers to navigate an increasingly complex retail landscape with greater confidence. This strategic investment not only fuels Algori's growth but also signals a broader industry shift toward AI-driven, high-granularity data solutions.