Kuwaiti tech firm Trendle, the parent company of the Masaha application, has successfully closed its second seed funding round at a valuation of $1.5 million. This investment is set to accelerate the platform’s integration of artificial intelligence and automation within the traditional tailoring sector. The new capital will drive technological development and support the company’s regional expansion plans, marking a significant step toward modernizing a long-standing heritage industry.
Strategic Investment to Fuel Technological Advancement
The funding round was led by a diverse group of investors representing technical, marketing, and legal expertise. Key participants include Fifty Studios Holding as a strategic technical partner and Waleed Al-Saleem, who joins as both a marketing partner and angel investor. Their involvement underscores a collaborative approach to scaling the company’s solutions within the bespoke apparel market.
Also joining the round are Green Company, represented by Mohammed Al-Fahad, and angel investor Abdulmohsen Khaled Al-Sanea. The legal structure for this multi-party transaction was handled by Dr. Yaqub Abdulmohsen Al-Sanea & Partners, ensuring smooth alignment between all strategic stakeholders.
Revolutionizing Traditional Tailoring
The Masaha application provides a fully digital experience for customers seeking custom-tailored Gulf thobes, known locally as the dishdasha. Users can access a virtual fitting room for accurate measurements, choose from a wide variety of fabrics and colors, and specify detailed design preferences. The platform creates a streamlined, direct connection between customers and tailors.
By leveraging data, AI, and process automation, Masaha is transforming one of the region’s most traditional industries into an efficient, technology-enabled service. The solution tackles persistent challenges in bespoke tailoring and introduces a modern, reliable alternative to conventional tailoring methods.
Future Growth and Regional Expansion
The announcement of the funding round coincided with the unveiling of a completely redesigned version of the Masaha application during the Nexus technology conference. This new release enhances the user experience and lays the foundation for upcoming product offerings aimed at further supporting the tailoring ecosystem.
Trendle is pursuing a clear growth strategy, with a strong focus on expanding its presence across the Gulf region. The company plans to establish a deeper footprint in key GCC markets between 2026 and 2027, aligning with its long-term ambition to become the region’s leading digital tailoring platform.
Co-founder and CEO Faisal Al-Qarnous described the investment as a pivotal milestone for the company. He emphasized that the value of the round extends beyond capital, highlighting the strength of the new strategic partnerships. According to Al-Qarnous, these alliances will directly elevate the user experience and enhance the overall quality of services offered through the platform.
Trendle’s successful seed round for its Masaha app marks a defining moment in the fusion of heritage craftsmanship with next-generation technology. Supported by fresh capital and a strong network of strategic partners, the company is well positioned to spearhead the digital transformation of the region’s tailoring sector, offering consumers a more seamless and innovative experience while ushering traditional industries into a new era.