Colombian AI sales company Dapta has officially acquired Beezion, a specialized paid media agency, following a successful two-year collaboration. The move, finalized in late May, fully integrates Beezion's team into Dapta's operations to internalize demand generation. This strategic acquisition is designed to accelerate Dapta's global expansion and solidify its market position.
A Strategic Move Born from Collaboration
The acquisition was built on a foundation of a long-standing partnership, which significantly de-risked the integration process. Beezion was already intimately familiar with Dapta's product, audiences, and commercial strategy. This prior synergy allowed both teams to focus on accelerating growth from the very first day.
Dapta's CEO and founder, Nicolás Rojas, explained the decision was made to secure Beezion's talent exclusively for the company. He stated the goal was to enable the team to operate with greater ambition, free from traditional client-agency constraints. This transition turns a successful partnership into a core strategic asset for Dapta's future.
Integrating Proven Expertise for Accelerated Growth
Beezion brings a formidable track record, having generated over $10 million in campaign revenue for its clients. The agency also helped build a commercial pipeline exceeding $100 million for regional startups like Finkargo and Treble. This history of converting marketing investment into measurable business opportunities was a key factor in the acquisition.
As part of the integration, Beezion founder Alejandro Sarmiento has been appointed as Dapta's new global Head of Growth. In his new role, Sarmiento will lead the charge on commercial experimentation to drive hypergrowth. His leadership is expected to multiply the company's pace of expansion and market penetration.
Powering Sales with an AI-Driven Engine
Dapta currently operates a sophisticated growth engine, producing over 550 organic posts and hundreds of ad variations monthly. The company leverages its proprietary AI agents to automatically call, qualify, and schedule meetings with generated leads. This high level of automation is central to its operational efficiency and scalability.
The company's strategy yields impressive results, scheduling more than 1,000 demonstrations each month across Latin America and the United States. Dapta's platform now serves over 187,000 users in 24 countries and saw growth exceed 20% in the first month post-acquisition. These figures underscore the immediate positive impact of the newly integrated structure.
Future Outlook and Market Position
Alejandro Sarmiento noted that companies adopting AI can triple their qualified meetings, shifting the conversation toward the speed of adoption. This perspective highlights the market opportunity Dapta is capitalizing on with its advanced sales technology. The acquisition strengthens its ability to lead this transformation in the sales industry.
With its main office in the United States, Dapta is focused on accelerating its international expansion. The integration of Beezion is a critical component of this strategy, aimed at increasing user conversion and market share. This move solidifies its position as a key provider of AI sales agents in the global market.
The acquisition of Beezion marks a pivotal moment for Dapta, transforming a successful partnership into a powerful in-house growth engine. By integrating proven media expertise with its advanced AI technology, the company is poised for significant international growth. This strategic consolidation reinforces Dapta's commitment to revolutionizing sales processes and expanding its global footprint.