Donna, a developer of a proactive AI assistant for field sales professionals, has secured $4.8 million in new funding. The investment round, led by Frontline Ventures, is earmarked for accelerating international expansion and solidifying its market leadership. The company aims to address the long-standing technology gap for sales teams who primarily work on the road, providing them with tools built for a mobile-first environment.
Empowering a Historically Underserved Workforce
For decades, field sales teams have contended with tools ill-suited for their dynamic work environment. Most sales software is designed for desk-based use, resulting in cumbersome mobile applications and low CRM compliance. This disconnect often leads to lost context between meetings and a significant administrative burden that detracts from core selling activities.
Donna's mission is to transform this dynamic by bringing advanced AI directly to professionals on the move. The platform is designed to convert travel and meeting times into productive selling opportunities by automating tedious administrative tasks. This strategic automation allows sales representatives to dedicate their full attention to building customer relationships and closing deals more effectively.
A Sophisticated AI-Powered Sales Co-pilot
Evolving from a voice-to-CRM solution, Donna now operates as a multimodal, always-on AI assistant that anticipates user needs. It proactively prepares sales reps before each meeting, captures critical details during conversations, and automates post-meeting admin like notes and follow-up emails. The platform builds a comprehensive “system of context” around each user for smarter, faster work.
The impact is significant, with clients reporting a 75% reduction in administrative time and a tenfold increase in CRM adoption. Global companies such as ABB, Atlas Copco, and Luminus have seen conversion rates rise by up to 20%. Donna supports over 40 languages and integrates seamlessly with major enterprise systems like Salesforce, SAP, and Microsoft Dynamics.
Strong Backing from Investors and Industry Veterans
The funding round signals strong investor confidence, with lead investor Frontline Ventures recognizing a major shift in the revenue technology landscape. Will Prendergast, a partner at the firm, noted that Donna equips an overlooked market with superior tools. He emphasized that the product's design aligns with how field sales teams actually work, reducing their heavy admin load.
This sentiment is echoed by industry pioneers like Bob Stutz, a former executive at Salesforce and SAP. He highlighted Donna's unique ability to listen and respond in real-time during sales conversations, bridging the gap between AI automation and genuine human interaction. Co-founder Jonas Deprez added that the goal is to elevate, not replace, the human element in B2B sales.
Fueling International Growth and Product Innovation
The new capital will be strategically deployed to scale go-to-market operations across Europe and the United States. Donna has already established a presence with teams in Ghent, New York, and London, with plans for further hiring in these key markets. This investment will deepen the company's product leadership and expand its global footprint, cementing its position in the industry.
This $4.8 million funding round marks a pivotal moment for Donna and the field sales enablement sector. By focusing on a historically neglected professional segment with a powerful and intuitive AI solution, the company is well-positioned for rapid growth. The investment validates Donna's vision and provides the resources to set a new global standard for field sales productivity.