Abwaab, a leading education platform in the Arab world, has officially announced its acquisition of Apex Education, a specialized startup focused on elite global university admissions. This strategic merger aims to broaden Abwaab's educational offerings, creating a comprehensive support system for students across the Middle East and North Africa (MENA). The move signals a significant consolidation in the regional edtech market, promising to enhance access to world-class higher education opportunities for aspiring students.
A Strategic Move to Enhance Educational Pathways
The acquisition reflects Abwaab's core vision to unlock the full human potential of students throughout the region. By integrating Apex's proven expertise, Abwaab can now guide learners from their initial school years all the way to securing placements in top-tier global universities. This synergy creates a seamless educational journey, addressing a critical need for specialized admissions guidance that was previously fragmented in the market.
The Genesis and Success of Apex Education
Founded in 2019 by Leila Hassan, Hussein Elkheshen, and Mohamed Ebied, Apex Education was established to demystify the complex admissions process for the world's most competitive universities. The company quickly built a strong reputation for its personalized, long-term advisory services that often begin in middle school. Its success is demonstrated by a consistent track record of helping students gain admission to prestigious institutions like Harvard, Oxford, Cambridge, and Stanford.
Leadership and Vision for the Future
Under the new structure, Leila Hassan will continue to lead the college admissions division, ensuring continuity and maintaining the high standards Apex is known for. Hamdi Tabbaa, Co-Founder and CEO of Abwaab, praised Apex for earning the deep trust of families and enabling students to reach their full potential. This shared commitment to student success forms the foundation of their combined future endeavors and long-term strategic alignment.
Echoing this sentiment, Leila Hassan emphasized that Apex's core philosophy has always been to help every student achieve more with the right guidance. She stated that joining Abwaab provides the necessary infrastructure and capacity to support a greater number of students without compromising on quality or personalization. This partnership is viewed as a way to deepen their impact and help shape the futures of many more young individuals.
Expanding Abwaab's Market Position
Since its inception in 2019, Abwaab has established itself as a major player in the regional edtech scene, providing curriculum-aligned digital learning tools. The company, co-founded by Hamdi Tabbaa, Sabri Hakim, and Hussein AlSarabi, has successfully raised over $30 million in funding to fuel its growth. This acquisition further solidifies its market leadership, expanding its services beyond K-12 education into the lucrative international higher education sector.
Integrating Services for Comprehensive Student Support
The integration will allow Abwaab to deliver its recently launched tutoring and test preparation products for international curricula directly through the Apex platform. This creates a powerful, all-in-one solution for students, combining academic tutoring with expert global admissions guidance. The result is a holistic support system designed to prepare students thoroughly for the academic and procedural rigors of applying to elite universities worldwide.
Abwaab's acquisition of Apex Education marks a pivotal moment for the MENA edtech landscape, creating a formidable, end-to-end educational powerhouse. This strategic union is poised to democratize access to elite global education for students in the region by combining digital learning tools with specialized admissions counseling. Ultimately, the partnership promises to unlock new opportunities and empower a new generation of leaders to achieve their highest academic aspirations.