A Ventures has partnered with TikTok Live MENA to launch A 7elmak?, an interactive live show designed to help young people transform their ideas into real startups. The initiative combines entertainment, education, and entrepreneurship to create a digital platform for youth empowerment across the Middle East and North Africa. The show represents a new approach to fostering innovation by using social media as a tool for mentorship, visibility, and business creation.
Partnership and Format
The partnership was formalized in a signing ceremony attended by senior representatives from both A Ventures and TikTok Live MENA. Young Productions joined as the official media partner to manage the creative and production aspects of the show. Together, the three entities aim to develop an engaging platform that makes entrepreneurship accessible to a wider digital audience.
A Digital Launchpad for Startups
A 7elmak? introduces a live competition format where young participants pitch their startup ideas through TikTok Live. Each episode opens with a discussion on entrepreneurship led by A Ventures’ leadership, followed by live pitches from aspiring founders who engage directly with the judges and viewers. The show integrates the spirit of traditional startup competitions with real-time digital interaction, allowing young entrepreneurs to showcase their ideas to both experts and the public.
Merging Creativity and Opportunity
The program blends social content with entrepreneurship by encouraging participants to present business ideas that reflect innovation and social impact. Through expert commentary and public interaction, contestants receive constructive insights and potential exposure to future opportunities. The show emphasizes learning, participation, and collaboration rather than competition, positioning itself as an inclusive space for young talent to develop entrepreneurial skills.
Accessibility and Regional Reach
By leveraging TikTok Live, A 7elmak? allows participants from across the MENA region to join remotely without the traditional barriers of access or location. Viewers can comment, react, and contribute to the live sessions, making it an interactive and community-driven experience. The use of a social platform ensures that entrepreneurship content reaches younger demographics in a relatable, engaging format.
Program Timeline
The show is scheduled to run during November and December 2025, streamed exclusively on TikTok Live. The collaboration between A Ventures, TikTok Live MENA, and Young Productions ensures a high-quality digital production combining entrepreneurship, media innovation, and audience participation. The initiative aligns with broader regional efforts to nurture youth entrepreneurship and digital inclusion.
A 7elmak? represents a shift in how entrepreneurship is promoted and supported across the MENA region, transforming live social interaction into a pathway for real business creation. Through its interactive and inclusive design, the program bridges entertainment and enterprise, encouraging young people to turn creativity into action. The partnership between A Ventures and TikTok Live MENA highlights the growing role of digital platforms in building the region’s next generation of entrepreneurs.