Morocco’s fintech is no longer a sideshow. After a jump to ~$95M raised across 40 deals in 2024, the country ranked 6th in Africa for startup funding, pulled up by local capital and a handful of breakouts across payments, wallets, loyalty, and SMB software. The next 12–18 months will be defined by regulatory tailwinds and a maturing venture stack. Expect consolidation, cross-border pushes, and real compliance rails rather than “move fast” theater. Below is a list of the most promising startups in the country.
Alya
A Casablanca BNPL startup founded in 2023 by Brahim Zaid. Alya is positioning itself as a regulated credit player focused on checkout financing for Moroccan consumers and SMEs; recent coverage highlights a regulatory green light for “buy now, pay later” activity and an investor base forming through 2024–25 ecosystem deals. If Alya executes distribution with retail and e-commerce partners, it becomes a practical on-ramp to credit in a still-cash-heavy market.
Chari
Founded by Ismael Belkhayat and Sophia Alj, Chari started as B2B e-commerce for corner shops and has morphed into a payments player via its licensed payment institution (through Chari Money / Chari Pay). The company acquired ledger app Karny in 2021 to underwrite merchant credit, and in April 2025 it announced a strategic partnership with Visa to push SME digitization. Expect Chari to lean harder into issuing/acceptance and embedded finance across its merchant base in 2025.
Inyad
Built by entrepreneur Moncef Chlouchi, Inyad ships simple tools used by small merchants: “Konnash by Inyad” (credit/bookkeeping), “Mahali” (POS), and related micro-business utilities. In late 2024 Inyad integrated with NAPS (a major domestic payments processor), a pragmatic move that gave merchants a smoother path from bookkeeping to digital acceptance. In 2025, the playbook is clear: keep converting paper-based shopkeepers with lightweight software tied to Moroccan payments infrastructure.
JORO Cash
Joro Cash is a Morocco-focused P2P mobile wallet that lets users send money instantly to a phone number, pay bills and top up telecom/gaming and entertainment services, and cash out via Joro/Lana Cash agents, CIH Bank ATMs, or transfer to a bank account. The wallet itself is issued by Lana Cash, a CIH Bank subsidiary, with customer funds safeguarded at CIH under Bank Al-Maghrib’s payment-institution rules, and service terms currently target Morocco-resident users. The app supports in-person QR payments, advertises no hidden or monthly fees with 24/7 support, and is available on iOS and Android. Joro Cash was named “Best Fintech Startup” at AfricArena’s 2024 Grand Summit.
ORA Technologies
Founded by Omar Alami in 2023, ORA is building a consumer super-app around ORA Cash (wallet) and Kooul (commerce/delivery). The company raised a $1.9 million pre-Series A in March 2025 and closed a $7.5 million Series A in July 2025 to scale both products. ORA Cash addresses another fundamental need: fast, simple, and secure money transfers. With just 2 Dh/month, users can send unlimited, instant payments to anyone in their phone contacts who has an ORA Cash account—no fees, no app-switching, and no delays. The app emphasizes robust security and wide accessibility through over 5,000 partner agencies across the country.
Paytic
Infrastructure, not hype. Founded by Imad Boumahdi, PayTic automates the messy back-office for issuers and processors: reconciliation, chargebacks, compliance, fraud ops. In April 2025 it secured a $4 million seed extension led by AfricInvest’s CAIF with global co-investors, citing customers spanning Morocco, the UK, the Middle East, and North America.
Talaty
Founded in 2022 by Soulaimane Lahrech, Simo Bernoussi, Ilyas Oudghiri, and Zakaria Erraji, Talaty is attacking SMB lending at the source: bank underwriting. The team partners with financial institutions to deliver AI-powered scoring and instant-decision “lending as a service,” with a longer-term plan to operate direct lending under regulatory approvals. The startup secured funding from Witamax and Renew Capital in December 2024 to expand in Morocco and Francophone Africa.
Tookeez
Founded by Hicham Amadi with sisters Wiam and Siham Elmejjad, Tookeez aggregates fragmented loyalty points into a single spendable wallet for consumers and a performance channel for brands and retailers. It raised $1.5 million in March 2024, led by Azur Innovation Fund to scale inside and beyond Morocco, and has flagged blockchain-based issuance on its roadmap.
WafR
Co-founded by CEO Ismail Bargach and CTO Reda Sellak, WafR turns Morocco’s vast épicerie channel into a promotions and fintech distribution graph. Historically known for FMCG promo payouts, WafR has been adding financial-access rails through shopkeepers. WafR raised over $1.5 million in funding across multiple rounds from investors such as First Circle Capital, UM6P Ventures, and others.
2025 is the year Moroccan fintech gets more regulated, more interoperable, and more verticalized. Chari leans into issuing and acceptance on top of FMCG rails; ORA stitches wallet + commerce + logistics; PayTic sells the shovels to banks; Talaty feeds SME credit pipes; Inyad and WafR monetize neighborhood networks; Tookeez turns loyalty into liquid value; Alya aims to normalize consumer/SME credit at checkout; and JORO shows there’s still room for new wallets. Bank Al-Maghrib’s continued oversight and Morocco’s entry into PAPSS only add fuel.