Morocco’s travel market has real momentum, with a record 17.4 million international arrivals in 2024, up about 20 percent year on year. Tourism contributes roughly 7 percent of GDP and the government is pushing capacity and route expansion ahead of the 2030 World Cup, which should keep demand elevated. This backdrop is creating room for software, marketplaces, and operators that solve practical problems for travelers and hotels.
Mouja
Mouja is productizing Morocco’s surf and coastal culture, packaging trips, lessons, and blue-tourism experiences into a modern discovery and booking layer. The platform positions itself as an all-in-one place for surf travel and authentic coastal escapes, which neatly matches Morocco’s growing Atlantic draw. Credibility matters in tourism, and Mouja earned it by placing fourth in UN Tourism’s National Tourism Startup Competition in January 2025, a signal that policy and industry leaders see potential in its model. Expect partnerships with local operators and coastal destinations as the team scales content and supply.
Nuitée
If there is a Moroccan-rooted company building travel infrastructure at global scale, it is Nuitée. The firm provides API rails that let banks, super-apps, OTAs, and brands embed hotel search, pricing, and booking, and in December 2024 it closed a 48 million dollar Series A led by Accel. In 2025, Revolut updated its Stays legal terms to show Nuitee Travel Limited as a fulfillment partner, and Nuitée announced a Stays integration that exposes more than 1.5 million properties to Revolut’s user base, a distribution unlock with real volume potential. This combination of fresh capital, confirmed enterprise distribution, and an API-first product puts Nuitée on a short list of travel tech exporters to watch from North Africa.
StayHere
StayHere is executing a straightforward, defensible playbook, standardized serviced apartments in prime urban locations with professional operations. The footprint is visible across third-party channels, with multiple branded residences in Casablanca’s Palmier, Gauthier, and Maarif districts, plus Rabat’s Agdal and Hay Riad, listed on Booking and Expedia with recent reviews, detailed amenity sets, and consistent service descriptions. StayHere’s own site reinforces a partner-led distribution strategy with Airbnb and Booking badges, a pragmatic approach while direct booking demand builds. With Morocco courting events and corporate travel, the company is well placed to expand inventory and lock in repeat business from business travelers who want apartment-style stays.
Trevo
Trevo is a homegrown marketplace that aims to rally hotels, riads, apartments, and experiences into one Moroccan platform with local payments and local compliance. The product is still pre-launch, but the live site shows a clear positioning and a public waitlist, along with terms that reference card security and 3D Secure, an early clue that the team is building payments and checkout correctly. Domestic marketplaces can capture demand from residents, diaspora, and inbound visitors who want a Moroccan lens on inventory, not just the global OTA default. Execution will hinge on depth of supply and a slick mobile flow, which the current marketing site already hints at.
Userguest
Userguest builds conversion software for hotels, an automated layer of on-site nudges, incentives, and social proof that lifts direct bookings and reduces dependence on OTA commissions. The company closed a 2.4 million dollar seed round in September 2024 led by Al Mada Ventures, with CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug and Play, and angels participating. Founders Ahmed Chami, Assil Bernossi, and Hicham Benyebdri have been public about a RevMarketing Automation approach, which is clear enough for general managers and revenue leaders to trial quickly. In a market where margins are tight, this kind of measurable, low-lift tooling tends to spread fast via peer recommendation.
Wanaut
Wanaut is building a community marketplace for experiences and events across Morocco, and it is pairing that with creator tools that make operations easier. The company raised 2 million dirhams in January 2024 and later released a dedicated check-in and ticket-scanning app for organizers, a sensible workflow step that reduces friction at the gate. In January 2025, Wanaut placed third in UN Tourism’s national startup competition, a visibility boost that should help with partnerships and city-level pilots. The core bet is simple, experiences will be a bigger slice of visitor spend in the next cycle, and Wanaut wants to be the system of record for the long tail of creators.
Morocco’s travel stack is getting more complete, from distribution rails and fintech-grade payments to conversion software, domestic marketplaces, and standardized serviced apartments. The demand side looks healthy for 2025, with the tourism roadmap tracking ahead of schedule and policy support for capacity, routes, and venue upgrades tied to AFCON 2025 and the 2030 World Cup. The teams above have shown recent proof points, funding, partnerships, product launches, inventory, or awards, and that recency matters in a fast-moving sector. If they keep shipping, Morocco will not only welcome more visitors, it will export travel tech and operations playbooks to the wider region.