Soffi has emerged from stealth with $4.6 million in pre-seed funding to broaden access to its collaborative development environment for enterprise product teams. The round was led by Innovation Endeavors, with participation from Motive Force Ventures and Darkmode Ventures. The San Francisco-based company aims to change how product managers, designers, and engineers work together by allowing them to build directly on live products.
A New Approach to Product Development
Soffi’s platform turns a company’s deployed software into a shared workspace where teams can collaborate on real interfaces rather than disconnected mockups or prototypes. Product managers and designers can work alongside engineers inside the product itself, helping convert ideas into production-ready software more directly. The company says this approach reduces the handoffs that have traditionally slowed enterprise software development.
The launch comes as artificial intelligence continues to reshape how software is created across organizations. While AI tools have accelerated prototyping and code generation, many still require users to think like engineers or operate outside the systems companies actually ship. Soffi is positioning itself as a bridge between AI-assisted creation and professional product development grounded in real codebases, design systems, and customer-facing products.
Funding to Support Growth
The $4.6 million pre-seed investment will be used to accelerate product development, expand enterprise adoption, and grow the company’s team. Over the past eight months, Soffi has worked with product organizations ranging from AI startups to large enterprises. The company is now opening its platform more broadly as demand increases from teams looking for faster and more integrated development workflows.
Founder and CEO Cris Dobbins said the company was built to help the people closest to a product shape it using the language and context they already understand. According to Dobbins, AI has narrowed the gap between an idea and working software, but many current tools still separate prototypes from production workflows. Soffi’s goal is to make product development more collaborative, iterative, and closely connected to what customers actually use.
Built for Enterprise Teams
Each Soffi workspace functions as a live version of a customer’s product and connects to the company’s codebase, design system, and data. Teams can open branches as one-click previews without local setup, collaborate on running interfaces, and return changes as production-ready code. The platform also builds knowledge of the product’s architecture and design standards so that proposed changes remain aligned with what is already in production.
Soffi has emphasized enterprise readiness from the start, including VPC isolation, role-based permissions, auditability, and compliance support. These features are designed to make the platform suitable for organizations with strict security, governance, and regulatory requirements. By combining live collaboration with enterprise controls, Soffi is targeting teams that need both speed and reliability in their development process.
Leadership and Market Context
Soffi is led by Dobbins, a founding designer at HashiCorp who has spent nearly two decades building developer and AI products. The founding team includes talent from HashiCorp, GitHub, Webflow, Rubrik, and other companies in developer tools, infrastructure, and cybersecurity. The company has grown to 11 employees in less than eight months as it responds to early customer interest.
Davis Treybig, partner at Innovation Endeavors, said AI has already changed how product managers and designers contribute to software development. He noted that design reviews increasingly include AI-generated prototypes and that product managers are becoming more active in implementation workflows. In his view, Soffi is building around the idea that more people across a company will directly participate in shaping software.
Soffi’s launch reflects a broader shift in software development as AI expands who can contribute to building products. By turning deployed software into a collaborative workspace, the company is aiming to reduce friction between product vision, design decisions, and engineering execution. With new funding and early enterprise traction, Soffi is entering the market at a time when product teams are seeking faster, more connected ways to ship software.