Reset has raised $6 million in seed funding to expand its embedded earned wage access platform for credit unions and community banks. The Menlo Park-based fintech said the round brings its total funding to more than $8 million. The financing was largely backed by credit union customers and strategic partners, underscoring demand for wage-access tools inside community financial institutions.
Customer-Led Funding
More than two-thirds of the round came from credit union customers, giving the announcement a strong validation angle. Reset says this support reflects confidence in its ability to help institutions strengthen member engagement and compete with neobanks. The company is positioning earned wage access as both a financial wellness product and a deposit-growth strategy.
Platform Strategy
Reset’s platform lets members access earned wages daily through a credit union or community bank card program. The company says the service is designed to be fee-free for members and integrated into the institution’s existing systems. By tying access to deposited income, Reset aims to encourage members to keep more of their paycheck with their primary financial institution.
Investor Support
Participants in the seed round include Georgia’s Own Credit Union, InTouch Credit Union, Chartway Credit Union, VyStar Credit Union, and One Washington Financial. Strategic backers also include Curql, Navari, formerly CUSG, and the Bankers Helping Bankers Fund. The investor mix reflects Reset’s focus on credit unions and community banks as its core market.
Growth Plans
Reset plans to use the new capital to expand sales, support implementation, develop its product, and accelerate deployments. The company has reported early case-study results showing higher deposits, stronger checking balances, and increased credit interchange revenue among participating members. It has also gained industry recognition through VentureTech, Curql’s Accelerate program, and the Filene Research Institute’s FiLab program.
Reset’s seed round highlights growing interest in earned wage access among community financial institutions. Backing from credit union customers gives the company’s model additional credibility as it scales. As competition from neobanks continues, Reset aims to help local institutions offer modern pay flexibility while keeping members connected to their existing accounts.