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Pitch2Win Selects 12 African Startups for Lagos Finale

Finalists to pitch for $10k grant before 80+ global investors on 30 July 2025

7/21/2025
Ali Abounasr El Alaoui
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Techcircle has announced the twelve startups that will vie for top honors at the fifth edition of Pitch2Win, its flagship competition for African founders. The showcase will take place on 30 July 2025 in Lagos, drawing a curated audience of more than eighty investors from Nigeria, Asia, and other growth markets. Organizers aim to spotlight early‑stage ventures that can scale across the continent and beyond within the next investment cycle.


Investor Magnet

By convening regional and international funds in one room, Pitch2Win has become a reliable barometer of investor appetite for Africa’s tech talent. This year’s judging panel includes representatives from seed funds, corporate venture arms, and family offices seeking high‑growth opportunities that align with long‑term thematic bets. The competition’s $10 000 equity‑free prize, while modest, often serves as a signal that accelerates larger follow‑on rounds.

Collaborative Platform

The 2025 program is delivered by Techcircle in partnership with SGGrow, SGVerse, and FreakOut Holdings, each bringing specialist networks and sector expertise. Their combined reach ensures founders receive immediate feedback on product‑market fit, regulatory hurdles, and partnership prospects. The consortium also underscores the growing role of cross‑border accelerators in expanding African startups’ access to Asian capital pools.

Proven Track Record

Since 2019 Pitch2Win alumni have collectively raised more than $50 million, validating the event’s scouting process. Graduates such as Reliance Health, Curacel, Edves, Lendsqr, and Figorr have transitioned from niche solutions to pan‑African platforms after meeting investors at earlier editions. Last year’s winner Regxta secured almost $400 000 within a week, illustrating how quick capital can flow when validation and visibility converge.

The 2025 Finalists

This year’s cohort was distilled from more than 1 300 applicants spanning health, commerce, legal tech, and sports analytics. Enterprise billing startup Billingrails will pitch alongside legal‑research engine Case Radar, AI‑assisted study platform Cubbes, and event‑logistics app Eventpadi. Other contenders include Impulse CRM, Iyewo’s subscription health service, B2B marketplace Kuraway, China‑Africa trade enabler Midddleman, education companion Lumi by HiPrep, at‑home speech therapy provider Talktu, youth‑sports analytics outfit Trackus, and data‑automation venture Wetrocloud.

Sector Diversity

The finalists collectively address systemic gaps that have constrained productivity across Africa’s informal and formal economies. Their solutions range from digitising handwritten lecture notes to embedding escrow into event planning and simplifying cross‑border procurement logistics. Judges will weigh traction metrics and defensibility while also examining how each model strengthens ecosystem resilience in volatile macro conditions.

What Is at Stake

Beyond the cash grant, participating startups gain bespoke mentorship, warm introductions to later‑stage investors, and potential pilots with corporate partners present in the room. Winning teams typically experience accelerated customer acquisition as media coverage amplifies brand credibility among early adopters. Those that do not clinch the top prize still enter a pipeline tracked by angel networks and venture scouts eager to back near‑misses.

Organiser Perspective

“Pitch2Win is about building the right environment for founders to meet capital and talent that can move their companies forward,” said Techcircle founder Oo Nwoye when unveiling the shortlist. He noted that a rigorous selection process focused on clarity of problem statement, team depth, and evidence of customer love. Nwoye added that the competition’s fifth anniversary marks a maturing ecosystem where quality rather than quantity of funding now defines success narratives.

Ecosystem Impact

Analysts view Pitch2Win as part of a broader recalibration in African venture capital, where modest seed cheques are supplemented by strategic advisory and regional distribution agreements. The inclusion of service‑layer startups such as Billingrails and Impulse CRM signals investor interest in picks‑and‑shovels plays that can monetize across multiple sectors. Meanwhile, healthcare, education, and legal data solutions reflect enduring demand for tech that expands access to essential services at lower unit cost.


With a diverse slate of founders ready to step on stage, the fifth Pitch2Win promises insights into the next wave of scalable African innovation. The July showcase will test which business models resonate most with investors seeking both impact and returns amid a challenging funding climate. Whatever the outcome, the event’s history suggests that visibility alone can convert promising prototypes into continent‑wide growth stories.