Dubai-based NEOPAY announced on October 5, 2026 that it has entered into a definitive agreement to acquire a 65% controlling stake in noon payments. The proposed transaction is a significant step in NEOPAY's ambition to build a leading regional payments platform. Completion remains subject to customary conditions precedent, including applicable regulatory and antitrust approvals.
Transaction Structure
The agreement gives NEOPAY a 65% controlling stake in noon payments, a company with established digital commerce integrations across the UAE, Saudi Arabia, and Egypt. The transaction combines NEOPAY's scalable acquiring infrastructure and omnichannel acceptance capabilities with noon payments' embedded payments platform and e-commerce gateway. It will expand NEOPAY's digital commerce capabilities and regional footprint while strengthening its position in the UAE.
Strategic Rationale
Commerce increasingly moves across physical and digital channels, and merchants now look for payment partners that can support them seamlessly across markets and customer journeys. By bringing together the strengths of the two businesses, NEOPAY will offer a more integrated proposition for online payment acceptance and in-store acquiring. The combined offering will also include faster settlements, data and analytics, and value-added financial services.
Leadership Perspectives
NEOPAY CEO Vibhor Mundhada described the agreement as an important milestone in the company's regional growth strategy. He noted that noon payments has built an impressive digital payments platform with a strong presence in some of the Middle East and North Africa's most important e-commerce markets. Mundhada added that the acquisition will reinforce NEOPAY's leadership in the UAE and expand its footprint into Saudi Arabia and Egypt.
Partner Perspectives
Faraz Khalid, CEO of noon, emphasized that payments should be simple, reliable, and built for the markets they serve. He said NEOPAY brings deep local expertise and strong infrastructure to the partnership. Together, the companies aim to help merchants grow and make paying easier for millions of customers across the region.
Regional Expansion
Upon completion, the transaction will give NEOPAY access to additional merchant relationships and payment flows in key regional markets. This broader footprint will support faster merchant onboarding and improved payment performance across the UAE, Saudi Arabia, and Egypt. The combined roadmap will focus on making it easier for merchants to do business across the region.
Digital Commerce and Innovation
noon payments has established strong integrations with marketplace sellers and online merchants in some of the region's fastest-growing digital commerce segments. This creates meaningful transaction density and positions the combined entity to accelerate regional payment innovations. The transaction is expected to support the rollout of alternative payment methods and installment options.
Cross-Border and Embedded Financial Services
The combined entity will also create opportunities to strengthen cross-border payment and settlement capabilities along key regional commerce corridors. Advanced fraud capabilities and embedded financial services are central to the planned product roadmap. These planned enhancements aim to deliver simple, intelligent, and locally relevant payment experiences for merchants across the Middle East and North Africa.
The acquisition represents a significant step toward NEOPAY's goal of creating a truly regional payments platform that serves merchants across online and in-store channels. By combining its acquiring and omnichannel capabilities with noon payments' digital commerce strengths, NEOPAY expects to deliver more integrated and efficient payment experiences. The transaction remains subject to regulatory and antitrust approvals before it can be completed.