Loora, an artificial intelligence English tutor that has already attracted 15 million learners worldwide, has announced a $22 million Series B funding round. The company is working to remove one of the most persistent barriers to economic opportunity: limited access to English fluency. The new capital will help Loora scale its personalized language instruction across global markets.
A Global Opportunity Gap
English fluency is among the most reliable predictors of professional advancement, yet access to instruction remains deeply unequal. According to Loora, 95 percent of the global population are not native speakers, while 98.5 percent of employers across 38 developed economies use a formal English competency assessment during hiring. At the same time, online human tutors typically charge between $15 and $50 per hour, putting effective language learning out of reach for many people.
A Data-Driven Approach to Fluency
Loora argues that truly driving fluency requires more than connecting users to a general-purpose large language model. The company has built one of the world’s largest datasets focused specifically on English language acquisition, supported by infrastructure designed to produce measurable learning outcomes. To date, Loora has powered more than 200 million learner interactions, with revenue more than doubling in the last twelve months and annual recurring revenue now in the tens of millions.
Enterprise Adoption and Learner Retention
Loora’s core user is a fluency-driven adult aged 25 to 55, and 72 percent of its learners are studying English to advance their careers. Retention, a key indicator of learning outcomes, has more than doubled since the platform launched. The company has also built its business-to-business operation from scratch over the past year, signing more than 100 corporations, governments, and universities globally.
Funding Details and Strategic Priorities
The Series B round brings Loora’s total funding to $43.25 million and was led by Union Tech Ventures. Existing investors Emerge, Hearst Ventures, and QP Ventures also participated, alongside vgames. The company will deploy the capital across three priorities: scaling AI research and engineering, accelerating go-to-market across the US, Europe, Asia, and South America, and expanding its data and research infrastructure.
Team Expansion and Product Focus
Loora expects to double its headcount from 30 to 60 employees within six months, with most new hires focused on AI research and engineering. Chief Executive Officer Roy Mor said the company can now offer learners in countries such as Mexico, Japan, Germany, and Brazil personalized instruction for around $10 a month. That compares with human tutoring that previously cost up to $50 an hour.
Investor Confidence in the Mission
Roxanne Horesh, Managing Director at Union Tech Ventures, said more than 1.5 billion people are learning English to advance their careers and lives, making it one of the largest opportunities in global education. She added that Loora combines mission with execution by building a product learners return to repeatedly. Horesh noted that the company is delivering both engagement and outcomes at global scale, positioning it to define the conversational AI language learning category.
Learners Shaping Their Own Paths
Learner behavior illustrates the platform’s conversational flexibility, with one user in Germany spending 40 percent of his sessions on politics and another in India covering 38 topics across 49 sessions, from water activities to philosophy. A third learner has not missed a single day in 1,377 days. These interactions are not curated exercises but the conversations people naturally pursue when given the freedom to speak about their lives.
Loora’s Series B round underscores the growing role of artificial intelligence in making high-quality language education more accessible. By combining a specialized dataset with real-world learner interactions, the company is building a system that adapts to individual goals and progress. As it expands across global markets and deepens its technology, Loora aims to turn English fluency from a costly barrier into a widely available opportunity.