Keep Converting, an AI-native conversion optimization platform for e-commerce, has exited stealth with a $2 million pre-seed funding round led by Nuwa Capital and COTU Ventures. The company also disclosed an average 64 percent conversion rate lift across active client deployments in the United States, Europe, and the Gulf. The new capital will support merchant onboarding and expansion of its engineering team as it tackles one of online retail's most persistent challenges: converting visitors into buyers.
Targeting the E-Commerce Conversion Gap
E-commerce brands have spent years competing for traffic through search, paid ads, and influencer reach, yet most visitors still leave without buying. Keep Converting points to a stubborn industry pattern in which about 98 percent of shoppers abandon product pages, even as AI-driven discovery changes where they come from. The company argues that directing visitors to a website is no longer enough, because each shopper arrives with different intent and expectations.
Responding to AI-Driven Discovery
The raise comes as e-commerce increasingly shifts toward AI-assisted discovery through tools such as ChatGPT and Perplexity. These channels influence where shoppers come from, but they do not solve what happens after a visitor lands on a product page. Keep Converting's model aims to close that gap by making the page itself responsive to each visitor's origin and intent.
How the Platform Works
Keep Converting uses AI to generate a fully personalized product page for every visitor in real time, replacing one-size-fits-all experiences. A shopper arriving from a ChatGPT recommendation for comfortable running shoes sees content focused on support and reviews, while a TikTok visitor sees a page built around the creator and trend that drove the click. The platform continuously tests multiple AI-generated page variants and promotes the versions most likely to convert.
The platform is pre-integrated with Shopify, WooCommerce, Adobe Commerce, Zid, and Salla, among other commerce systems. Client setup takes approximately ten minutes, and most brands see measurable conversion improvements within two weeks of going live. Keep Converting operates on a results-based or subscription pricing model rather than charging upfront fees, which lowers the barrier for merchants to adopt personalization.
Leadership and Market Context
Keep Converting was founded in 2025 by Mohammad Mougi and Manuel Prinz, whose backgrounds combine product leadership in health tech, social commerce, and large-scale retail. Mougi previously served as Chief Product Officer at Vezeeta and held marketing leadership roles at Vodafone, while Prinz led product at TikTok Shop US and worked on product management at Walmart. That experience shaped the company's focus on rebuilding the product page itself rather than adding more recommendation layers.
Funding and Expansion Plans
The $2 million pre-seed round led by Nuwa Capital and COTU Ventures will fund onboarding the next wave of merchants and growing the engineering team behind the platform's cross-client intelligence. Every visit anywhere on the network helps refine performance across the platform, according to the company. Keep Converting also plans to continue building its technology and expanding its presence across the United States, Europe, and the Gulf.
Keep Converting enters a market where AI-assisted discovery is pushing merchants to adapt their websites to how shoppers arrive and what they expect. Its early traction, broad commerce integrations, and focus on the product page could give brands a practical way to improve conversion without relying on a single experience for every visitor. The next phase will show how the platform scales as the company works with more merchants and expands its AI-powered personalization capabilities.