JPalmer Collective, a specialty asset-based lending firm focused on women-led and high-growth consumer brands, has closed a $1 million asset-based line of credit for Lioness, the first functional fruit snack designed specifically for women. The facility is expandable up to $5 million and will support working capital, debt reduction, and growth initiatives. The announcement highlights how two women-led companies aligned around a shared vision for better-for-you consumer packaged goods.
Financing Details and Strategic Purpose
The new credit line provides Lioness with immediate capital to fulfill retail orders while retaining founder control. Nicky Jackson, founder and CEO of Lioness, said the company chose an asset-based facility over venture capital to avoid excessive dilution and maintain flexibility. The financing will be used for working capital, debt reduction, and expansion as the brand scales across major retailers.
Retail Momentum and Product Positioning
Lioness launched in June 2026 in more than 1,900 Target locations and online at Target.com, Amazon, and TikTok Shop. The brand expanded into 330 Sprouts stores in August, signaling strong early demand for its single-serve functional fruit snacks. The product line includes Energy, PickMeUp, and Calm varieties, each designed to address specific moments in a woman's day.
Why JPalmer Collective Backed Lioness
Jennifer Palmer, founder and CEO of JPalmer Collective, described the decision as relationship driven and rooted in confidence in the founder. She noted that while the deal did not fit the firm's traditional lending box, the team trusted its instincts and found a creative structure to support the brand. Palmer called Nicky Jackson a seasoned entrepreneur who identified a clear gap in the market.
A Shared Founder Perspective
Jackson said the alignment between the companies was reinforced by being connected to Palmer three separate times through mutual contacts. She emphasized that the lender's focus on women founders and deep knowledge of the better-for-you CPG space sealed the deal. The partnership demonstrates how mission-aligned financing can support founders who want to scale without surrendering control.
JPC's Commitment to Women-Led Brands
Since its inception, JPalmer Collective has committed to ensuring at least 50 percent of its portfolio is composed of women-owned and women-led businesses. The firm focuses on natural products and consumer packaged goods companies that fall outside traditional lender criteria. Founded in 2023 by Jennifer Palmer, JPC provides customized commercial finance solutions and has become a leading voice on women's access to capital.
About the Companies
JPalmer Collective is a specialty asset-based lending firm offering white-glove service to high-growth consumer brands, particularly those focused on conscious consumers, sustainability, and inclusivity. Lioness describes itself as the first functional fruit snack made for women, using functional ingredients to support energy, focus, and calm throughout the day. Both companies bring complementary expertise to a fast-growing segment of the food and beverage market.
The credit line from JPalmer Collective gives Lioness a flexible capital foundation as it continues to gain retail traction and build brand awareness. By choosing asset-based lending, the company retains ownership and positions itself for sustainable expansion across national retailers. The partnership illustrates how targeted financing can accelerate growth for women-led CPG brands while aligning with the values of both firms.