Debt collection technology company hiSofi is strengthening its presence in Uruguay with plans to establish a regional hub focused on artificial intelligence, data science, engineering, and product development. The new operation is intended to become the company’s main technical base for supporting its activities across Latin America, where hiSofi currently operates in six countries. The move marks a renewed commitment to Uruguay, where the company initially developed and validated its technology before expanding its commercial footprint through Brazil.
A Regional Technology Base
From Uruguay, hiSofi plans to centralize key technical decisions related to the platform that supports its regional operations. The company expects to expand local hiring in engineering, data science, and product roles, building a stronger team responsible for developing and refining technology used across multiple Latin American markets. Rather than creating a conventional centralized office, the hub will operate within hiSofi’s distributed structure, which already includes employees working across Brazil, other Latin American countries, and Spain.
Why Uruguay
The company identified Uruguay’s technology talent and its ability to support Spanish-language markets as major factors behind the decision. Brazil remains an important market because of its scale, but hiSofi sees Uruguay as a practical location for coordinating product and technology work serving Spanish-speaking countries while remaining close to its Brazilian operations. The country also offers an established technology ecosystem and an existing relationship with hiSofi, including previous support from Uruguay’s National Agency for Research and Innovation, known as ANII.
Supporting Regional Expansion
hiSofi has built its business around using artificial intelligence to make corporate debt collection more personalized, automated, and data-driven. Its platform analyzes debtor behavior and helps determine the timing, communication channel, and strategy used for each collection process, with digital outreach conducted through channels such as WhatsApp, RCS, email, and dedicated web pages. The company says this model is designed to replace standardized mass-collection approaches with more targeted interactions while allowing brands to maintain direct relationships with their customers.
Scale Across Latin America
The planned Uruguay hub will support a business that has already expanded across Brazil, Mexico, Peru, Colombia, Ecuador, and Argentina. In 2025, hiSofi managed more than 44 million debts, completed more than 451,000 payment agreements, and recovered US$61 million for clients in industries including financial services, consumer goods, education, and marketplaces. The company also works with major corporate customers such as iFood, Natura, and Credicard, illustrating the scale at which its technology is being deployed.
Capital Supporting the Hub
The Uruguay expansion follows a previously completed US$1 million financing involving Brazilian early-stage B2B software investor SaaSholic and ANII, which contributed US$250,000 through a matching-funds program. While that capital is helping finance the new technology center, the more significant development for the company’s regional strategy is the decision to place its primary AI and data capabilities in Uruguay. The move gives hiSofi a dedicated base from which it can coordinate technical development, strengthen regional service capabilities, and potentially expand its presence in the Uruguayan market.
By establishing its regional AI and data hub in Uruguay, hiSofi is shifting more of its core technology infrastructure toward the country where its product was first developed. The company is positioning the new hub as a regional decision-making center for engineering, data, and product development rather than simply another commercial office. As hiSofi continues operating across multiple Latin American markets, the Uruguay base is expected to play a central role in supporting the technology, talent, and product development behind that expansion.
Source: Forbes