Cash Plus, a Moroccan licensed payment institution, has agreed to acquire a joint controlling stake in Tripass, the startup behind the airport transfer service WeTaxi. The transaction was notified to Morocco's Competition Council on August 28, 2026. It marks the fintech group's entry into digital mobility services as Morocco accelerates preparations to co-host the 2030 FIFA World Cup.
Transaction structure and regulatory review
Cash Plus will complete the investment through its wholly owned vehicle Cash Plus VC Fund I SARLAU, alongside Tripass's historical partner, resulting in indirect joint control. The Competition Council notice did not specify the percentage of capital to be acquired or the financial amount. The council has opened a ten-day public consultation period that closes on September 9, 2026, and stated that the notice does not prejudge its position.
A payment group expanding into mobility
Cash Plus was authorised as a payment institution by Bank Al-Maghrib in 2019 and operates more than 3,000 agencies across Morocco. The group reported consolidated net banking income of 863 million dirhams, or 86.3 million dollars, for 2025, up 14 percent year on year. It listed on the Casablanca Stock Exchange earlier this year in an initial public offering that was more than 65 times oversubscribed.
WeTaxi platform and operational traction
Tripass operates WeTaxi, a digital platform that connects passengers with prepaid fixed fare airport transfers through smart kiosks inside terminals. Since its launch, the service has carried more than 2.1 million passengers between Morocco's airports and city centres. It has recorded no fare disputes, an average passenger rating of 4.3 out of 5, and the return of 2,341 lost items.
Financial inclusion for drivers
Partner drivers receive digital wallets to manage earnings and access formal banking services, addressing a segment long excluded from conventional financial circuits. The platform also provides a dedicated application for real time ride management. Tripass co-founder Abid Khirani said the rating belongs to drivers and shows that inclusive technology can drive social and economic progress.
Morocco's pre-2030 infrastructure boom
The acquisition coincides with Morocco's largest infrastructure push in decades ahead of the 2030 tournament, which it will co-host with Spain and Portugal. The government is investing more than 190 billion dirhams, about 20 billion dollars, in railways, highways, airports and stadiums. In 2026 alone, the transport ministry plans to deploy more than 8 billion dirhams across 151 public contracts, including 12 airport construction projects worth 3.3 billion dirhams.
Rising transport demand
Moroccan airports handled a record 36 million passengers in 2025, an 11 percent increase driven by surging international traffic. The country's rail network carried 55.6 million passengers last year, including 5.6 million on the Al Boraq high speed service. This rising demand strengthens the case for integrated digital mobility services at key transport hubs.
Alignment with national digital goals
The investment aligns with Morocco's Digital 2030 strategy, which aims to support the creation of 1,000 startups by 2026 and 3,000 by 2030. The national programme includes a 250 million dollar World Bank backed digital transformation acceleration facility. It also reflects Cash Plus's venture capital strategy, which has previously backed Sle3ti and z.systems.
The transaction brings together a payments group processing more than 130 billion dirhams annually with a mobility platform that has demonstrated operational traction in a sector highly visible to international visitors. For Cash Plus, the investment extends its venture capital strategy into transport technology. For Tripass, it secures backing from a well capitalised financial institution as it prepares to expand across major transport hubs.