WakeCap Buys Trackfy to Expand Latin American Reach
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WakeCap Buys Trackfy to Expand Latin American Reach

Saudi project intelligence firm adds industrial operations and safety in Brazil

11/12/2025
Ali Abounasr El Alaoui
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WakeCap Technologies has acquired Trackfy, a Brazilian provider of worker safety and operational tracking tools, in a move that extends the Saudi company’s reach into Latin America. Announced on November 3, 2025, the deal establishes Brazil as WakeCap’s regional headquarters and adds post-construction capabilities to its portfolio. The company positions the transaction as a step toward delivering a continuous, data-driven layer of visibility from construction through day-to-day industrial operations.


Strategic Rationale

WakeCap is known for sensor-powered project intelligence and controls used on complex construction and oil and gas projects. By integrating Trackfy’s operational technology, WakeCap aims to serve clients across the full facility lifecycle rather than exiting at handover. The company frames this as a way to compound long-term value through a single connected platform that improves safety, productivity, and decision-making.

Market Context

The expansion aligns with rising global infrastructure spending and the Kingdom of Saudi Arabia’s near one trillion dollar pipeline in construction and urban development. WakeCap says its approach fits Vision 2030 priorities, emphasizing safer, smarter, and more sustainable built environments. The firm highlights its mix of Silicon Valley-style innovation, Saudi-scale delivery, and now Brazilian market access as a differentiator at the intersection of AI, IoT, and industrial transformation.

Product and Lifecycle Expansion

Trackfy brings capabilities focused on workforce protection and real-time operational intelligence within heavy industry. WakeCap plans to combine those tools with its live, sitewide tracking for labor, safety, progress, and productivity to maintain continuity after projects go live. The combined platform is intended to cut risk, accelerate reporting, and support continuous improvement well beyond the construction phase.

Leadership Perspective

WakeCap’s leadership characterizes Trackfy as a cultural and technical fit that reinforces its worker-first philosophy and jobsite transparency. Executives point to faster reporting cycles and richer insights as expected benefits as data flows end to end across projects and plants. Trackfy’s management views the transaction as a way to scale its technology, enter new markets, and help set a global benchmark for smart operations and industrial intelligence.

Traction and Customers

WakeCap reports more than 150 million labor hours tracked and deployments across 120 billion dollars in active projects. Reference projects include large Saudi developments such as Aramco, NEOM, Qiddiya, and King Salman Park, along with implementations in the United Arab Emirates, the United States, Brazil, and Japan. The company argues this footprint demonstrates how standardized data can reduce incidents, improve accountability, and lower insurance costs.

Trackfy Profile

Trackfy has been recognized among the top four IoT startups in Brazil by the 100 Open Startups ranking. Its platform, used by more than 15 industrial customers across steel, oil and gas, chemicals, and agriculture, targets field digitization, risk reduction, and performance gains. Reported outcomes include a 67 percent increase in team productivity, a 25 percent reduction in work-permit issuance time, better operational planning accuracy, a 50 percent cut in emergency evacuation duration, and a 33 percent reduction in internal worker travel time.

Integration Plan

WakeCap intends to fold Trackfy’s analytics and safety modules into its broader project controls stack. The goal is unified data capture and actionability, beginning at the jobsite and extending into routine plant operations without discontinuities. Customers would manage one set of devices, dashboards, and controls across phases, which the company believes will simplify governance and speed up corrective actions.

Competitive Positioning

Combining construction visibility with industrial operations management addresses a common gap between project delivery and operations and maintenance. WakeCap is betting that continuity of data, rather than separate tools by phase, will become a procurement priority as owners demand lifecycle accountability. The firm also expects Latin America to provide a pipeline of industrial clients seeking modernization as regional projects scale.


With the acquisition of Trackfy, WakeCap is broadening its scope from construction intelligence to full lifecycle industrial performance. The company is trying to convert short-term project data into long-term operational value by unifying safety, productivity, and controls across stages. If execution matches ambition, the expanded platform could push standardized, real-time decision systems deeper into both global construction and heavy industry.