Wabi has introduced Wabi 2.0, repositioning its AI app creation platform around a messaging experience that combines conversation, task completion, and dynamically generated software. Announced on September 28, the updated product is designed to act as a personal agent that can create interfaces when users need them, rather than forcing them to move between a chatbot and separate applications. The shift preserves Wabi’s ability to generate mini-apps from natural-language prompts while placing social interaction and everyday tasks at the center of the product.
From App Creation to Messaging
Wabi originally positioned itself as a personal software platform where people without coding skills could create, discover, remix, and share lightweight applications. With Wabi 2.0, the company is changing how users access that functionality by embedding app creation inside topic-based conversations that can also include friends and family. Instead of making software generation the main destination, Wabi now treats generated apps as tools that appear within a broader messaging and agent experience.
Combining Conversation With Interfaces
Founder Eugenia Kuyda argues that chat-only AI agents can become difficult to navigate as conversations, tasks, and ongoing projects accumulate in a single scrolling history. Wabi’s approach is to let the agent generate visual, interactive interfaces when a task benefits from more than text, giving users something they can tap, browse, or update over time. The model is intended to preserve conversational flexibility while adding the structure of conventional software for persistent tasks and organized information.
Everyday Use Cases
The company has highlighted personal health and family coordination as examples of how the new experience could work. A user could ask Wabi to create a calorie tracker, workout log, or weight tracker, while a family-focused thread might contain activity calendars, language-learning tools, or information on local events for children. These interfaces can remain accessible within the relevant conversation, allowing users to return to them instead of repeatedly rebuilding context through new prompts.
A More Social Product Strategy
The new positioning gives Wabi a stronger social component, with the company emphasizing software that can be created, shared, and used collectively inside conversations. That builds on its earlier model, which already allowed users to distribute and remix mini-apps, but messaging could make collaborative use more closely tied to everyday communication. Wabi describes its broader ambition as building an operating system for the agentic era, where software adapts around users and their relationships instead of remaining a collection of fixed standalone applications.
Funding and Rollout
Wabi was founded by Kuyda, who previously founded the company behind AI companion Replika, and raised a $20 million pre-seed round led by Andreessen Horowitz in 2025. Wabi 2.0 is currently being promoted as an invite-only experience, while RuntimeWire noted that the existing iPhone app had already introduced several agentic and collaborative features earlier in 2026. That suggests the September announcement represents both a product repositioning and a new rollout phase, rather than a complete replacement of Wabi’s underlying mini-app platform.
Wabi’s shift reflects a broader move in consumer AI from text-only assistants toward systems that can act, organize information, and generate interfaces when needed. By combining messaging, software creation, and social collaboration, the startup is betting that personal agents will be more useful when conversations can become persistent tools rather than remaining isolated exchanges. The central test will be whether Wabi can turn that concept into a habitual product experience that users rely on for both individual tasks and shared activities.