Saudi-based logistics technology startup Viero has successfully closed a $1.2 million Seed funding round to enhance its platform for fleet operators. The investment, co-led by Watheeq Capital and Share Investment Co, will fuel the company's mission to solve operational fragmentation in the logistics sector. Viero, formerly known as CarGenie, provides a unified system to streamline delivery management and vehicle-related payments for businesses in Saudi Arabia and Jordan.
Addressing Operational Fragmentation in Logistics
Fleet operators across the region frequently grapple with significant inefficiencies stemming from a reliance on disconnected management tools. Daily operations are often split across separate systems for order processing, delivery tracking, and expense reconciliation. This fragmentation creates operational bottlenecks, limits real-time visibility, and complicates financial control for logistics companies striving to scale their services effectively.
A Unified Platform for Enhanced Control
Viero directly confronts these challenges by offering a single, integrated platform that consolidates delivery workflows and payments. The system provides a centralized dashboard where operators can manage routes, monitor orders, and oversee vehicle-related expenses in real time. This unified approach empowers businesses with clearer operational oversight, enabling more informed decision-making and improved cost management.
Strategic Funding to Fuel Growth
The $1.2 million investment round signals strong investor confidence in Viero's vision to modernize regional logistics infrastructure. The funding was co-led by prominent firms Watheeq Capital and Share Investment Co, with significant participation from Numu Angel Network and Black Iris Angel Network. This backing underscores the growing market demand for solutions that address deep-seated operational pain points within the logistics industry.
With this new capital, Viero plans to accelerate its product development roadmap and support its regional expansion strategy. The funds will be allocated to enhancing platform capabilities, introducing new features, and scaling its presence in existing and new markets. A key focus will be on strengthening the operational and financial controls offered to fleet operators, a critical need in a competitive landscape.
Aligning with Saudi Arabia's Vision 2030
Viero's emergence is well-timed with Saudi Arabia's strategic push to become a global logistics hub under its Vision 2030 framework. The Kingdom is heavily investing in infrastructure and digital transformation, creating a fertile ground for startups that modernize the sector's operational backbone. By enabling private-sector logistics providers to improve efficiency, Viero contributes directly to these national economic diversification goals.
This successful seed round positions Viero to play a pivotal role in the digitalization of the Middle East's logistics and mobility sectors. By providing a crucial infrastructure layer, the company is poised to help fleet operators navigate the complexities of a rapidly growing market. The challenge ahead lies in converting this early momentum into sustained growth and establishing its platform as an indispensable tool for modern logistics management.